If your website is useful, people will come back. A high bounce rate often means that people are arriving at your site, and realising that it isn't what they were looking for, or that you can't do what they want.
The best bet to stop bounce, is to simplify your site's navigation. Instead of 800 pier buttons that people have to read individually in order to find the one they want, have a drop down menu called "piers" and list them alphabetically. Ease of navigation will allow them to find the information they are looking for quickly - whether that navigation is by name/location, map information in the form of an overlay etc etc. No piece of information should be more than 1-2 pages deep into the site in order to find it.
If in doubt, simplify simplify simplify. Don't make the user have to do a lot of work in order to use your website.
A high bounce rate can also be symptomatic of misselling a website/service, e.g. calling your site fishcare.co.uk and it is about taking care of your fishing rods instead of taking care of your pet carp etc, or not providing the kind of service people expect.
Often, the best bet is to look at a succesful competitor and take notes ^^.
The best bet to stop bounce, is to simplify your site's navigation. Instead of 800 pier buttons that people have to read individually in order to find the one they want, have a drop down menu called "piers" and list them alphabetically. Ease of navigation will allow them to find the information they are looking for quickly - whether that navigation is by name/location, map information in the form of an overlay etc etc. No piece of information should be more than 1-2 pages deep into the site in order to find it.
If in doubt, simplify simplify simplify. Don't make the user have to do a lot of work in order to use your website.
A high bounce rate can also be symptomatic of misselling a website/service, e.g. calling your site fishcare.co.uk and it is about taking care of your fishing rods instead of taking care of your pet carp etc, or not providing the kind of service people expect.
Often, the best bet is to look at a succesful competitor and take notes ^^.