Western Digital Spins off all Flash Products to the SanDisk Brand

[Nelly]

Hopefully they revamp the SSD Tool, I thought the black version looked totally crap in terms of the way it looked, not that it matters that much.

Western Digital splitting off its SSD division, the next gen will more than likely be under the SanDisk branding. You will notice no Western Digital NVMe drives are listed on their website, however, they do appear on the SanDisk website, along with the Western Digital Dashboard tool. I wonder if this is why OCUK are able to sell off the WD Black SN850X 4TB SSD for £199.99 enables Western Digital to get rid of old branding stock, and from 2025 onwards future NVMe drives under the SanDisk owned branding.

Western Digital made a significant change to the way it sells its products, which sees the SanDisk brand return to prominence. The company spun out SanDisk.com as a separate website, with product information, support, and in select regions, online retail, of all its NAND flash-based products, including SSDs, memory cards, USB flash drives, etc. Meanwhile, its main website, WesternDigital.com, now only lists out non-flash products, such as hard disk drives (HDDs), NAS, and other enterprise hardware such as rackmount DAS or NAS.

The decision splits WD's portfolio vertically, regardless of market. SanDisk now includes both client- and enterprise flash-based products, while Western Digital covers both enterprise, SMB, and client HDDs, including HDDs with gamer centric WD_Black branding. Meanwhile, the SanDisk website includes all of Western Digital's flash-based products, including SSDs and portable SSDs that retain the Western Digital brand. So, the easiest way to understand this split would be: if it has disks that spin, find them on WesternDigital.com, and if it's solid-state, find it on SanDisk.com.

The split in websites also splits support accounts. Enterprises and SMBs keep support accounts with their hardware providers, who could face some adjustments, as Western Digital describes in its news release:

"In addition, we now have two specialized Support websites. Western Digital Support will continue to support all HDDs and platform products while SanDisk Support will support all flash products from the Western Digital family of brands.​

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To ensure a smooth Support experience, we have created a SanDisk Support account under the same email address for all existing Western Digital Support customers. When signing in to SanDisk Support for the first time, you will be prompted to reset your password."​

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As of this writing, we've been sifting through the News sections both websites, and could not find any information on whether this split in websites is part of a larger organizational restructuring within Western Digital, specifically, whether this means that WDC is spinning off SanDisk.

Source: https://www.techpowerup.com/327175/western-digital-spins-off-all-flash-products-to-the-sandisk-brand
Original Source: https://www.reddit.com/r/DataHoarde...and_sandiskcom_are_now_two_separate_websites/