Caporegime
- Joined
- 11 Mar 2005
- Posts
- 32,246
- Location
- Leafy Cheshire
Type 3 for my parents latest main house:
Type 10 for one of our houses:

Family income Very high
Interest in current affairs High
Housing - with mortgage Medium
Educated - to degree level High
Couples with children Medium
Have satellite TV Medium
Often, many of the people who live in this sort of postcode will be wealthy commuters living in villages. These are known as type 3 in the ACORN classification and 2.7% of the UK's population live in this type.
Neighbourhoods fitting this profile are found throughout the shire counties, especially in Oxfordshire, Cambridgeshire, Gloucestershire, Warwickshire as well as in Surrey, Hampshire and Sussex.
This type of postcode comprises wealthy people living in rural villages, predominantly in the shire counties of England. Given the rural nature of these areas, there is some agricultural employment but most residents are affluent, well educated professional people employed in senior managerial positions. There is also more working from home in this type.
Residents tend to be older, aged 45+, with fewer children and more retired people. Housing is spacious, with four or more bedrooms, mostly detached and at the upper end of the property price ladder. Reflecting the older age profile, more properties are owned outright than being bought on a mortgage.
Car ownership is high with more people commuting by car than by rail. Two or more cars per household is common, with high value cars being the norm.
These are financially astute householders, with high levels of ownership of stocks and shares, unit trusts and guaranteed income bonds. The Internet is used to research and purchase financial products as well as cars, holidays and other products.
Leisure interests include walking, bird watching, the fine arts, antiques, classical music and the opera. Membership of the National Trust is also popular.
Favoured newspapers tend to be the Telegraph, The Times and Financial Times.
Type 10 for one of our houses:
Family income High
Interest in current affairs Low
Housing - with mortgage Medium
Educated - to degree level High
Couples with children Very high
Have satellite TV Very high
Often, many of the people who live in this sort of postcode will be well-off working families with mortgages. These are known as type 10 in the ACORN classification and 2.26% of the UK's population live in this type.
Given the commuter nature of this type, it is often found in satellite towns around major conurbations, such as Northampton, Milton Keynes, Reading, Swindon and Crewe.
These are neighbourhoods of young well-off commuter families, with many pre-school and primary school children.
These families often live in relatively large detached houses and have a long time left on their mortgage. However they have good incomes, and feel able to afford such long term commitments. These individuals are likely to be in their 30s, and tend to be professionals and managers with company pensions and company health care. They drive to work in company cars.
These families are financially aware. Where possible they will have regular savings plans and invest in stocks and shares. A child savings plan may cater for the children’s future. The high level of remortaging may indicate confidence in their ability to repay high levels of borrowing. They have credit cards with high credit limits, but their spending is not high.
The Internet is a popular channel for financial services, with e-banking fairly common with these households. On-line activity is generally high whether shopping, booking leisure activity, playing games or the children’s education.
These are young active people, taking part in aerobics, playing golf, rugby and going skiing. For entertainment they own a DVD player, subscribe to satellite TV and go to the cinema.

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