Pubs need to modernise and get with the times, while still holding on to that traditional pub local. I was in Scotland recently on vacation and was looking forward to visiting some pubs, and although I managed some nice pints it wasn't exactly easy.
A primary problem in scotland was the licensing rules. I was on vacation with family and wanted to go for a drink in the hot sun (it hit 30C in Scotland!), but it is basically impossible to bring children in to a pub unless you eat. If you just want a beer you a screwed. And understanding the exact rules and which pubs have the required licensing to let families in and have a drink without food is absolutely impossible. Now I understand why some of these rules were introduced on the past, but in this day and age these need changing. Instead of not letting children in, they should just call child services for the drunken father who spend 6 hours getting wanted in a pub with their children bored out of their minds. This also sets up a terrible system where children don't get the right impression about drinking. I want my children to watch me go to a pub and enjoy a nice pint while they have a soft drink and we carry on site seeing or go to the park afterwards, not to have the whole world of drinking hidden from view .
these rules alone meant the pubs lost about 90% of our custom. And I cant think of anywhere else in the world with such rules. Normally going to get some drinks is a family social occasion, and the bars even have areas for kids to play.
I like real beer,, tending toward Trappiste style double and tripples, or American west coast Imperial IPAs and stouts + porters. I also tend to pick local microbrewery options when suitable, especially for stouts. I do drink lager, but usually only form Munich. yes I am a beer snob. I drink beer for the taste, the alcohol is a pleasant secondary factor. Finding a pub that serves a selection of such beers is a challenge, you tend to have to go to a dedicated beer cellar (found a great one in Manchester a few years back). This tends to mean I look for pubs connected to microbreweries or good beer shops, for example I visited the Byre Inn near Callandar which sells beer from the Scottish ale shop next door.
Moreover, I drink a lot of non-alcoholic beer as well. I don't want to get drunk, so after 1 good strong beer I will move over to the non-alcoholic beers. There is so much choice of fantastic NA beers these days. The whole concept seemed pretty alien in the UK, and when they had something it was often Heineken 0.0 which is as bad as the alcoholic version.
When it comes to food, my wife and I are mostly vegan, but will go vegetarian or eat fish form time to time. Very few places seem to cater to the fastest growing dietary group. We also have quite high expectations for food quality. We both love to cook and so it is always disappointing paying a chunk of cash for something which I could cook better at a fraction of the cost. Even before I became vegan, many of my friends were, so there was no option to go out for a meal together at a standard pub.
I think all of this goes hand-in-hand. People are generally drinking less, the younger generation often don't drink, at all so having lots of good NA beer and mocktails would help entice them. High quality cooking with a diverse menu and plenty of real vegan options (not pasta and tomato sauce) will draw in a much bigger crowd. Premium beer and food will demand premium prices, and there are plenty of people willing to pay that. There is big scope for having tapas style food with good drinks. This doesn't stop the pub having some regular lagers and traditional pub-grub to serve that market, but they need go appeal to the 2020s demographic.