okay 480 review from custom pc
Yes, the GTX 480 offers great performance in our test games, especially in Dirt 2 and Bad Company 2, but compared to the competition, it doesn't make a strong enough case for itself, especially when you consider that there are just so many caveats involved with buying this card. The higher price, the 100W of extra power consumption, scorchingly hot temperatures and a much noisier stock cooler are all extremely detrimental to its desirability. The HD 5870 remains a far better choice if you're a gamer; while we've yet to see how the GTX 480 performs with CUDA apps and Folding, at this stage Fermi looks like a flop.
Yes, which indicates the price is way too high for what the card is worth.
If the prices were just above the 5870 (Around £350) the value of the card would be perfect and there would be a lot more buyers of it, but over £400 it simply isn't worth the extra cost over a 5870 and under a 5970.