Going to the cinema isn't particularly cheap these days, partly it's down to location but I could easily be spending £12 to see a film.
The problem is, whats crunching, chatting, texting, glowing, giving away spoilers after coming out the cinema is very irritating. People have spoken on so many forums about these problems.
Though, mostly everyones gripe these days is glowing screens and faces with bee-bop phones.