Whatever You Make, Make It Yours, Make It Cooler Master

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25 Mar 2014
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186
Hi Guys,

As I am sure you all know, Computex is currently on! I am very excited to bring you these announcements from Cooler Master!

Cooler Master Rekindles Maker Spirit, Launches ‘Make It Yours.’ Slogan

COMPUTEX’15, June 2, Taipei, - Cooler Master is launching a new slogan: “Make It Yours.” The slogan kicks off a new drive to harness “the Maker Spirit” in Cooler Master’s products and community.

As part of a drive to capture the maker spirit earlier this year, Cooler Master invited a team of renowned PC industry veterans, including Richard Surroz from the US, Peter Brands and Richard Kier of the Netherlands, Mathieu Heredia of France, and Ronnie Hara of Brazil (by way of Japan), to Taipei for a week-long workshop on the future of case technology.


The result was the development of a concept case, the MasterConcept, that combines cutting edge product design with feedback from some of the world’s leading modders and super users. As such, the MasterConcept is the ultimate makers’ case; its super flexible interior and exterior modularity allows anyone to create a PC that is uniquely theirs in form and function.

Cooler Master Launches MasterCase - World’s First Mid-Sized Modular Tower with Exterior Expandability

COMPUTEX’15, June 2, Taipei – Cooler Master is excited to announce the launch of the MasterCase, the world’s first mid-sized modular tower with exterior expandability. The MasterCase heralds a new family of cases that offer unparalleled control over form and function. It draws inspiration from the MasterConcept, a revolutionary concept case developed at Cooler Master Headquarters in Taipei.

In the MasterCase, FreeForm allows a single case to support a host of different configurations, enabling users to upgrade rather than replace their case and system. Through a unique clip-and click panel, FreeForm also lets users vertically adjust or entirely remove drive cages, allowing for multiple system configurations like home servers, water-cooled workstations, or gaming rigs with dual-slot extra-long graphics cards.

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Sorry for size of images, I am so bad at this.

Cooler Master’s FreeForm™ Modular System
The MasterConcept and MasterCase break new ground in the way PCs are designed, made, bought and used. Fundamental to this reimagining is FreeForm™. Cooler Master wants users to have absolute control over how their case looks and functions. So FreeForm provides options to adjust the case exterior via the replacement of panels and doors, while also offering unparalleled flexibility for a mid-sized case in terms of interior layout.

More info through press partners here:-

http://overclock3d.net/articles/cas...ter_launches_the_mastercase_-_computex_2015/1

http://www.kitguru.net/components/c...er-want-you-to-make-it-yours-with-mastercase/

Please have a play with the website as it shows off the case a bit better - http://www.coolermaster.com/computex/mastercase/
 
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WOW :eek:

That's really nice. Not been a massive fan of the CM cases, but this is for sure an exception :D Nice work!
 
This is the most (only) good looking case with excellent interior design for watercooling from Cooler Master for the past 5 years! IMO. Would love to have one.
 
Definitely a nice case. I expect a price point of £135-55...

Curious to see how other case manufacturers respond to this "modular" design and how will they follow suit. Let the race begin!
 
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