Not every PC user is a gamer yknow. The FX-8 demolishes the 3570K for many multi-threaded applications.
If I were to build a video editing/encoding machine or a machine for some other kind of productivity, I would go straight for the FX-8 if the i7 was out of the question.
Are you sure about this? The FX-8 is soundly thrashed by the 3570k in floating point operations, i.e. almost all of maths, due to the two cores to one floating point unit design. It seems likely that video editing and encoding essentially come down to lots of maths.
re positioning themselves in whats competing with this market and winning, High cluster servers and Game Consoles.
Games consoles, sure. What do you mean by "high cluster servers"? Intel have far better memory bandwidth and much lower power consumption, in addition to far superior floating point performance. It's difficult to see what AMD has to offer beyond a slow, cheap box which drinks electricity.