And what does AIBs, distributors, and retailers charging extra have to do with the price Nvidia gets?The existing GPUs are already being sold for a high price. The 3080 doesn’t cost below £1000 in the real world and AIBs have already set £1700 as the price for the 3080 Ti. Whatever price NVIDIA would be setting for the Super is mythical as the market has already assigned prices to their existing GPUs and they are selling whatever they can produce.
If something like this is happening, it will be because Nvidia intends to reset their MSRP in such a way that any extra "shortage" surcharge goes to them and not the other parts of the supply chain.