just a note on custom fitting. i've got a set deep red 1s, love them to bits. i went to get them custom fitted and the guy (in american golf) said to me that most clubs are set up for the "average person" in mind, and that unless you are bigger or smaller than the norm then you probably wont need to have them altered.
in all likelihood, if you buy a set of pings, callaways, taylor made, or any of the top end, top price makes then they will be made to measure (or at least they were when i was buying a few years ago).
oh, and make sure you try every club within your price range, the most important thing is how they feel.
nin9a