If they are planning to rebagde everything up to the Fury cards which are going to be priced around the same as 980 ti's therefore out of 970 price range, one doesn't need a crystal ball to see how things are shaping up on the graphics card market.
They haven't been released yet, everything so far is rumour after rumour.
Your ignorant view points throughout this thread are disappointing to see, you can't call AMDs technology ****, when Nvidia lied to their customers over the 970.