That's what I'm asking, surely?
There's 77 houses on my street and flats at the bottom, and the houses are mostly converted into between 2 and 4 flats. That's about 400 individual residences. Availability seems to be everywhere except my street and the adjoining one so I don't think it's a demand issue. Houses are also Grade listed so you can't have a Sky dish on the front which is a massive bonus for Virgin.
You do realise that most telcos, cable companies in particular don't want to touch the home market, where it would cost a certain amount to lay the appropriate services to?