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The thing is...the GTX780 should really had been the "true" GTX680, yet it was release over a whole year later, and with a even premium smacked on top of it. At £550+ and the relatively small performance advantage over the £400 680 at launch, it should had really been launch as the same time/gen as the GTX600 series, rather than GTX700 series.Ah bear in mind you shouldn't compare performance of refreshes in the same size die process, they will ~always be poor.
The 780 should be compared to the 580. You only get the massive jump in performance over a die shrink so 40nm to 28nm.
Reading between the lines, and looking at Nvidias naming scheme, the true 680 never made it. I suspect just like the 480 Nvidia had problems manufacturing it and unlike the 480 they couldn't chop off the odd smx to make it feasible. Luckily for them their mid range part could be overclocked and match a stock speed 7970.
The thing is...the GTX780 should really had been the "true" GTX680, yet it was release over a whole year later, and with a even premium smacked on top of it. At £550+ and the relatively small performance advantage over the £400 680 at launch, it should had really been launch as the same time/gen as the GTX600 series, rather than GTX700 series.
So basically we had to put up with it being late, but overpriced as well.
I agree, I don't know why Nvidia released the Titan, I can't imagine they made much if anything on it, sales numbers must have been tiny.
All manufacturers use 'faulty' chips in lower end parts it's standard practice, I say 'faulty' as it can be either whole clusters just don't work at all or only work at lower speeds.
The thing is...the GTX780 should really had been the "true" GTX680, .
Totally Agree, this is how it is IMO.
The Gk110 chip in the GTX780 are made from silicon with faulty cudu's and rops deactivated from production Titan chips. It makes sense financially for Nvidia to use the faulty/deactivated chips from the Titan which are still faster than a 680 to release another product that uses the chip Gk110 chipset over the GK104. (This reduces rejects and increases production efficiency) Its pure marketing. Nvidia turn a faulty Gk110 superchip into a high performance enthusiast chip. The consumer is always second to profit...........I suppose intel are the same with Sandy Bridge e, 8 core Xeon,Then 6 core 3930, then 4 core 3920. all based on single piece of silicon.
Sorry but it wasn't. The 780 is based on the GK110, not the GK100. I don't why people keep saying this.
The Gk110 is used in supercomputer processing arrays and not just in pc gpu's so they have probably sold quite a few to research and govermental organisations. With that in mind Nvidia probably have a vast quantity of fully functional Titan chips and also an abundance of inferior chips available to sustain the gtx780 market for some time yet.
I wouldnt bet against the gk110 fully functional chip being the top mainstream gpu next year, and a new 22nm or less process being at the pinnacle/high end still commanding the £800-900.
IMO GK110 with be pitched against next gen HD8000 series AMD gpu.
Its gonna be interesting how the battle for gpu dominance plays out in 2014...
We are still waiting to see what AMD are going to bring out this year. Is it going to be next gen or a refresh of this generation's products? Some people say 20nm is ready and others say it won't be ready until 2014.
Just have to wait and see.
Hang on...
580 = GF110
560 = GF114
680 = GK104 - the update to the mid-range part not the update to the high-end part.
680 should in theory have been the GK110, just nV decided it could make way more money this way.
If it's coming out in September it will not be 20nm.
A ~2560-SP part seems likely, and could potentially give the GTX780 a run for its money. Whatever the spec though, it will be 28nm.
In hindsight i really regret not buying a GTX 680 straight away. At the time i decided it wasen't enough of an improvement over my gtx580 & would wait for the GTX780. If I knew over a year later that the nvidia graphics line would be in such a state I wouldn't of bothered waiting & just paid for that GTX680 on day 1.
Right now dual cards have jumped from the £500-600 area to an eye watering £800+ area. Gone are the days of 4870x2 for sub £400. We also have a new highest price ever for single gpu cards (excluding asus mars cards) in the form of Titan. This (unquestionably fast) card set a new benchmark for seeing quite how much people are prepared to spend on a single gpu.
With enough people willing to shed the cash nvidia brought out the GTX 780 for the usual £400-450....i mean new rip off/recession proof £550. In comparison to Titan its a steal, & this is what nvidia will tell people, but lets get realistic, compared to gtx770/7970 its ridiculously expensive & doesnt justify the new price tag.
The GTX 780 should have been the new series with the usual 15%+ improvement for the same price as the previous gens i.e. £400-440. Instead as Titan laid the groundworks for higher price points nvidia pounced on this. And so they come out at £550. 20% improvement or so for basically 75% more price. The GTX8800/R9700pro etc had bigger performance gains over previous gens without seeing the need for such premium. Nvidia must be loling hard.
The overpriced GTX680 gets rebadged to the GTX770. Nvidia hoping to fool some people? This should have been the GTX680 boost or pro or ultra or even GX685, it doesnt warrant GTX770 name. Yes it did the right thing of bringing a slightly faster version at a cheaper price but this "cheaper price" is what it should cost, its what it should have cost when the 7970GHZ went down to the £325 mark. Its Wwaaaayyy overdue. Its taken the best part of 10 months to bring the price down to level the 7970ghz.
Then theres the pricing of the older cards now. Another mess. So we have the GTX 680 at £330+ area? Hang on the GTX770 can be had for cheaper than this! We have the GTX670 at (with the exception of overclockers) the best part of £280+, again the GTX770 can be found for £293 (on certain other reputable site). And the GTX660ti which is more expensive than the GTX760. So basically the GTX680/670/660ti are all now stupidly priced. They are now pointless cards unless they drop in price, & im not buying the whole "its good for people wanting sli", you're getting overcharged.
We have the GTX770 released with 3rd party coolers because supposidly the Titan cooler costs more? Rubbish!. If this is true then why is it the GTX780 3rd party cooler designs cost more than the Titan cooler ones??? Further to this look at the Gigabyte GTX770 windforce, this card has the same 3x cooler
as the GTX780 3x cooler yet it is one of the cheapest GTX 770 prices going. How is this possible? Either the Titan cooler doesnt cost any extra or its clear that nvidia or retailers are ripping a new one. I guess because all the brands are releasing overclocked/3rd party cooler GTX770s they are not bothering to really charge a premium (rip off) price, whilst on the GTX780 gigabyte & EVGA with their "Cheaper" coolers are charging more compared to the "Expensive" stock titan cooler...hhhmmmm must be the overclocks. The same overclocks
which appear free on the gtx770 variety.
And again one has to wonder why the GTX780 gigabyte & EVGA cards commands premiums of £50+ in this country yet in the states its like 10$ (EVGA GTX780 ACX). Get the **** out! Thankfully as of today i notice one particular site has dropped their gigabyte 780 to £535 area. Still, as per the GTX770, if the titan cooler costs so much can you drop it further gigabyte/retailers?, after all, you're saving money using your own cooler...arent you??? Make up your minds.
Have to give credit to AMD for working with their drivers, dropping their prices, bundling games. Its a pity that as per the issue with the gtx680, I just don't feel the performance boost is quite there coming from a gtx580, especially as Ive waited so long i dont feel like cracking now but man the itch is bad. My only complaint is I wish AMD would at least hint
at what to expect from their next card, so that for us people sitting on the fence we can decide whether to just give up & buy whats available or wait. If they came out & just said "Expect GTX780 beating performance at a more reasonable price" then that would be enough to convince me to wait longer but I would hate to wait yet a further 3 months + for AMD to just do an nvidia & release another next gen card with a okish performance increase at a new higher stupid price going "Well they did it!".
Im a pc gamer, fps all the way for me. But can't say im impressed right now with these gpus. I have the money to buy a GTX780 right now & would love one but i refuse to pay the price that nvidia is milking. Its like ****ing cinema popcorn, we would all happily pay a bit of a premium but it gets to a stage when you just have to say "seriously? No!". Feels like their trying to drive people away to consoles. Sulk over, had to let off steam, its only my silly opinion. Apologies about the grammer. Feel free to mock away.
I first saw this and thought TLDR, but then I started and OP very well written and expresses my sentiments about all this very well. I was always waiting for an upgrade for my GTX 570 but the price of the GTX 680 never dropped really the whole time it was out and the GTX 670 wasn't enough of an upgrade, so when the GTX 770 came out at less than the GTX 680 (!, even though it's basically the same card) I decided to jump right on it on the assumption that nvidia's prices, once again, won't reduce much and at least I'd get as long as possible with the current gen. In hindsight I too would have just purchased a GTX 680 at launch!