the market is stale because it's got to the point now that there's really nothing left to do. it's no different to desktop OS. They have become everything they ever could become. There's nothing left to add other than small tweaks and improvements. Another player would add nothing, so why would you want them there. Other than choice they would have nothing to offer.
Can you suggest anything that this other mobile OS creator could give that android/iOS don't or can't?
It’s a rather sorry state that I’M supposed to be grateful to have more than one choice!!!
it should be these companies should be grateful for my business.
Why can't you be grateful and they be grateful too? What makes you say they aren't? How much do you pay for Android? You get to use software that's cost billions, and you pay what, £5 extra when purchasing a phone? And you're not grateful? Windows is the same. I paid something like £40 for windows 10. This is a piece of software so fine-tuned that it's now boring. It costs MS billions over the years to get to this point. Man hours after man hours to get here. And I paid £40 for it. I'm grateful. why aren't you?
The market becoming stale could lead to the ability for someone to come in and create a new mobile OS, though I don't know why anyone would now bother. I imagine if you look at user stats, there are about 15 apps 90% of users use regularly. You'd need to create a decent OS, pay the companies that make these apps to make a version that works on your OS, and then I guess offer money for people to swap over, maybe every search you do on the phone you get 2p.
I imagine the biggest issue would be getting google apps on your OS. There will be some like google maps that users don't want to use an alternative.