Because if it were cheaper it would be deemed racist? i dunno.
If the black ones were cheaper i would bought two of themBlack is in more demand thus they can charge more for it, this is demonstrated nicely by the fact that you wished to purchase a black one even though you knew a white one was cheaper. You considered it worth a premium over the white version, as do most people, thus they charge a premium.
Black one is badass and cool looking = charge more
The price i got one for in the end by shopping around was not to bad...Yup, thats why I got the black one. I didn't pay more though...shop around.
1 "Wireless Controller for Windows - Black (Xbox 360)"
Video Game
Subtotal of Items: £26.66
Postage & Packing: £0.00
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Total before VAT: £26.66
VAT: £0.00
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Total for this order: £26.66
Don't the new black pads have a better Dpad or summit?
Black one is badass and cool looking = charge more