Why so anti AMD?

rare

rare

rare

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I don’t get why so many board makers seem kind of anti AMD.

If you look at ASUS for example their range of high end boards for Z790 is massive. There’s a Hero/Dark Hero, EVA Edition, Apex, Apex Encore, Formula…admittedly with the X670E there was now the GENE but it was a flawed board in quite a few ways (I returned it). Even the Crosshair (which I own) feels like it’s missing out on features compared to its Intel equivalent (no backplate?).

And it’s not just ASUS, plenty of other manufactures seem to really gear their product lineup around Intel.

I don’t really understand it given how many enthusiasts these days run AMD CPU’s. Is the market for Intel really that much bigger?

Just seems a shame, sometimes it feels like the AMD equivalent boards are kind of boring in some respects. Like they only made them because they had to.
 
Zefan said:
Wouldn't suprise me it was under the table shady dealings, seemingly Intel's modus operandi.
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I sometimes wonder if Intel make it ‘favourable’ for board manufacturers in some way, incentives, money, or even if it’s just because of historic long standing relationship's.

There’s nothing wrong with any of the AM5 boards, they just seem a bit less fancy than their Intel counterparts. Lacking the odd feature even if it’s simply aesthetic. Plus the sheer size/range of boards. It’s not like ASUS hasn’t made a Formula for AMD before, I would have thought an all white Formula AM5 board would be a massive hit.
 
Imagine given the absolute hammering intel is getting at the moment that the next lot of AMD boards are going to be a bit more flavorful.
 
I hope so, and it’s not just because I’m annoyed that my X670E Hero doesn’t have a pointless backplate…honest.
 
For the longest time Intel make their money selling chipsets, which is part of the reason why they change up their sockets every 2 generations and introduced refinements every generation. Board partners can then bang out motherboards every generation and all are happy with the revenue coming in.

AMD push for as much longevity in a socket as they can, especially since Ryzen became dominant. As a result, there's nowhere near as much revenue for board partners because AMD users won't be chopping and changing every year or so.

It's not a case of AMD hate, it's simply economics and profits. Create a board, load it up with stuff and charge a hefty premium to cover potential loss in revenue by that board lasting for 3 or more years.

Add to that Intel have a lot more segmentation in their CPU lineup with seemingly every possible permutation of feature turned on and off flooding the market. As a result board partners can design boards in a more granular fashion to match all those SKUs. AMD doesn't have any of that nonsense, all of their CPUs have all of the features and all of their boards make use of the full CPU*. As a result board segmentation is done by feature set, which is inherently a much smaller list of types.

* simplification I know
 
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rare said:
I don’t get why so many board makers seem kind of anti AMD.

If you look at ASUS for example their range of high end boards for Z790 is massive. There’s a Hero/Dark Hero, EVA Edition, Apex, Apex Encore, Formula…admittedly with the X670E there was now the GENE but it was a flawed board in quite a few ways (I returned it). Even the Crosshair (which I own) feels like it’s missing out on features compared to its Intel equivalent (no backplate?).

And it’s not just ASUS, plenty of other manufactures seem to really gear their product lineup around Intel.

I don’t really understand it given how many enthusiasts these days run AMD CPU’s. Is the market for Intel really that much bigger?

Just seems a shame, sometimes it feels like the AMD equivalent boards are kind of boring in some respects. Like they only made them because they had to.
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The bigger question is why do they make so many boards when I suspect just a handful of models would do
 
I’m just bitter because I would love to see a white X670E Formula or Apex board. Come on ASUS.
 
kindai said:
Imagine given the absolute hammering intel is getting at the moment that the next lot of AMD boards are going to be a bit more flavorful.
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Hope so, my next upgrade will be an AMD chip in 2-3 years time having been abit disappointed with 14th gen on intel. I do like overclocking on intel though, its quite fun provided you can deal with the heat on a decent watercooled setup.
 
stuie said:
The bigger question is why do they make so many boards when I suspect just a handful of models would do
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Artificial market segmentation and marketing?

I do wish motherboards were more varied than they are now and I also wish that LED POST codes were still common place.

I hate those stupid BOOT LEDs that may mean anything to do with the CPU or VGA or whatever.
 
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JollyJamma said:
I hate those stupid BOOT LEDs that may meaning anything to do with the CPU or VGA or whatever.
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and half the time they're not even correct. I can't recall the number of times I've watched a Greg Salazar video and he's trying to diagnose CPU error LEDs when the problem turns out to be a DIMM on the fritz. But because the memory controller has entered an error state, the board says it's CPU.

Nonsense.
 
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GaryTheSnail said:
These two companies play cat and mouse constantly. It’s what keeps them on their toes but I wouldn’t be surprised if there was talks between them to make decisions on XYZ.
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lol I highly doubt that.

AMD and Intel are not friends and never will.

They may come together to agree on certain things like license sharing between i86 or X64 but that’s about it.

They are both companies out to make a profit and they may use similar tactics to make money but I doubt they sit down and plot together.

Motherboard manufacturers also aren’t friends and often fallout or fight.
 
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I don’t really understand it given how many enthusiasts these days run AMD CPU’s. Is the market for Intel really that much bigger?
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Yes.

In the fourth quarter of 2023, 61.1 percent of x86 computer processor or CPU tests recorded were from Intel processors, down from the higher percentage share seen in previous quarters, while 35.6 percent were AMD processors
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if Intels market share is almost twice that of AMDs, doesn’t that mean that the motherboard manufacturers could offer twice the models of motherboards?

Intel have deep pockets as well and can offer incentives to sell their products over AMD.

Marketing + volume buying incentives for chipsets and components + wanting to appear to have a huge product stack which looks impressive to the consumer + Intels market share and you have excessive motherboard models to choose from.

There are more models of AMD motherboards than ever before - first gen Ryzen had far fewer choices and I remember when it was just a case of getting a B450 Tomahawk and that was just fine as a choice.

X570 v B550 was a slightly varied selection but even then, high end models weren’t as plentiful.

Now you can spend stupid money on an AMD motherboard and even stupider money on an Intel Z790 motherboard and it’s often just a midrange motherboard with an overpriced waterblock.
 
AMD CPU market share is growing but if you just look at the raw figures...


In the fourth quarter of 2023, 61.1 percent of x86 computer processor or CPU tests recorded were from Intel processors, down from the higher percentage share seen in previous quarters, while 35.6 percent were AMD processors. When looking solely at laptop CPUs, Intel is the clear winner, accounting for 69.3 percent of laptop CPU test benchmark results in the third quarter of 2023.
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And if you look at what OCUK curently carry, they stock
Intel LGA 1700 - 85 boards
AMD AM5 - 54 boards

So just bluntly looking at that, compared to market share of AMD AM5 cpus and intel LGA 1700... it's kind proportional.
 
mattyfez said:
AMD CPU market share is growing but if you just look at the raw figures...
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mattyfez said:
And if you look at what OCUK curently carry, they stock
Intel LGA 1700 - 85 boards
AMD AM5 - 54 boards

So just bluntly looking at that, compared to market share of AMD AM5 cpus and intel LGA 1700... it's kind proportional.
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What you're saying has little to do with the subject at hand really, which is motherboards designed for the DIY market, and more specifically those aimed at the ultra-enthusiast market. You're talking about overall CPU figures, which covers everything from low-power SoCs to mobile and upwards, yet are painting those numbers as AM5 vs LGA 1700, which simply isn't accurate (and nor would it be if you included other desktop sockets, because there are certainly still far more AM4 owners out there than AM5 ones). AMD have a much larger market share in the custom desktop build space relative to things like laptops and servers. It simply doesn't make any sense to say that motherboard manufacturers focus their high-end boards for the DIY market on Intel because they sell more laptops. The two things are, or at least should be, completely unrelated.
 
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