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Why the huge variation in AIB 5090 pricing?

Jacky60

Jacky60

Jacky60

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As the title says there seems to be a ludicrous spread of pricing for AIB 5090 cards from an MSI Ventus OC at a competitor for £1939 (out of stock) or £2099 at OCUK today or thereabouts to £2999.99 for the MSI Suprim X at OCUK.

What is behind this bizarre pricing where 3% more performance means a 50% price increase?
I know premium models sell for more but 50% more for 3% or outlier cases 5% more performance is beyond weird. I guess its supply and demand together with rampant gouging and scalping. Any rational explanation welcome.
 
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It's been getting worse each gen, used to be flagship partner cards were maybe £200 at most more than the msrp cards, now £1000 or even more.

We are led to believe that margins are tight on msrp so make almost nothing, so partners incentivized to make a lot more flagship style cards that they can charge a lot more for.
 
It seems even crazier to me, that the FE is probably the air cooler that I'd most want, over the AIB ones!
The fact they crammed that much cooling into the form factor they did is fantastic, the 3x and 4x FE coolers were also great - My 3060ti FE is the most impressively built air cooled card card I've ever owned.

... the only thing I'd pay more for is a waterblock without voiding warranty (but not £1k more, I'd rather just pay £1-250 for the block and take the odds on the card failing!)

Edit: ....and the Astral LC is £1500 more than the FE :cry:
 
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TrojanWhore said:
It seems even crazier to me, that the FE is probably the air cooler that I'd most want, over the AIB ones!
The fact they crammed that much cooling into the form factor they did is fantastic, the 3x and 4x FE coolers were also great - My 3060ti FE is the most impressively built air cooled card card I've ever owned.

... the only thing I'd pay more for is a waterblock without voiding warranty (but not £1k more, I'd rather just pay £1-250 for the block and take the odds on the card failing!)

Edit: ....and the Astral LC is £1500 more than the FE :cry:
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the only thing worth paying more money for is current balancing across the power cables
 
Thank the original Titan buyers from back in the day. They didn't realise that the Titan was Nvidias attempt to see just how much they could get away with charging for a graphics card. Something along the lines of "Lets release a card and price it so stupidly high, just to see if any mugs would buy it" and it worked a treat.
E-peen swingers went and bought it for their forum sigs for bragging rights and the rest is history. Nvidia realised they could put almost ANY price on a card and people would still buy it....and here we are today.
 
Bidley said:
Dunno, but probably something to do with why people seem to be more mortified about £40 on a 9070xt, than £1k on a 5090.
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pretty much heard the I will not pay £40 more for a premium cooling solution while telling people to pay more for a crappy ventus or msi bottom of the barrel card ignoring the £100-200 extra on the 5070ti for the better cards
 
I don't mind the massive price gap if you are offering more.
If you are just offering a bigger cooler and more RGB, its ridiculous.

Imagine if these AIB companies started offering a real alternative.
Longer warranties? Lifetime warranties?
Triple bios switches?
OLED panels on the card itself offering you power draw in real time through the 12v
Increase ram? 5080 with 24GB of ram etc.


That is what AIBs should be doing, and then they could justify their existence and ££ extra cash.
 
AIB Seem increasingly limited to what they can do as well, for example other than some vaporware Asian market only 5090D, no cards have two power connectors which would be a huge plus as right up to the limit on 1 connector.
 
The only thing I would pay notably extra for from an AIB is a factory waterblock. The prices of them are loltastic though so I'll stick to an FE and block it when they become available.

There hasnt been a notable performance difference between cards for a long time now.
 
Gibbo said:
Palit 5090 at £2099 the cooler is huge and size matters for cool running and quietness.

Palit good quality and three year warranty. :)
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I read the Palit cooler was ok or average - If I did buy one I would probably spend more and be swayed to the zotac solid
 
Gibbo said:
The Solid cooler is amazing!
The Zotac Solid OC 5090 are due to arrive next Tuesday/Wednesday, were expecting 200 so those are now available to pre-order at £2299. :)
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Thanks for the update.

Are any of those white Zotac solids showing up anytime soon? :)
 
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