Why we should be more like the Danes...

Soldato
Joined
12 Jun 2005
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http://news.bbc.co.uk/1/hi/world/europe/6181788.stm

Danish road safety officials have come up with a novel way of warning motorists about the dangers of speeding - by using topless blonde women.

They have produced a spoof news report where the blondes carry road signs showing the Danish speed limit: 50km/h.

The video - posted on the web - is aimed at grabbing the attention of young male drivers, but feminists say they hate it.

Speeding has been blamed for 25% of road deaths in Denmark.

Julia Pauli of the Danish road safety council told the BBC that the reaction to the Speedbandits video had been mostly positive.

"If you want to reach the young people, you have to communicate on their conditions... So, topless women are working," she said.

She said the advertising campaign had been tested and in the target group it was really positive - more than 50% said they were thinking more about the dangers of speeding when driving.

Asked if the council would consider using a man exposing his bottom to appeal to speeding women drivers, Ms Pauli said: "Maybe. We'll see."

:D
 
becuase putting half-naked women next to roads is a sure-fire way to decrease the number of accidents....

(I do wonder sometimes about the people who come up with such ideas.... :rolleyes: )

The video by the way is well worth watching ;)
 
*moves to Denmark*

Those women were FIT! :D

The guy with the camera phone must have some big balls. I'd at least try being subtle...
 
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