Whilst that would be ideal for we gamers the game needs some financial reward to run and make a profit or companies will drop it or collapse. The reality is that F2P games need to incentivise players to pay that generally is done thus far by making the game less fun unless you pay. Without the incentive I would put money on most people never putting in a penny. As such most games will continue to keep touting F2P whilst provding what is pretty much an extended trial.However I'd like the F2P MMO not to have all of the restrictions or the 'pay to win' ethos that many have.
People need to realise F2P is not better for the players looking for a good entertaining game, it is great for companies looking to squeeze a bit more from a game in decline, or those who wish to create a cash shop and need something to fit around it.
B2P is an interesting idea but I can see cash shops creeping in that medium to the same extent.
I can almost guarantee we won't see WoW2 from Blizzard until the behemoth is dead, Blizzard will not release a direct competitor to WoW, not while it is making money hand over fist

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