100% correct.
Windows 8 is simply a money maker for Microsoft.
Basically, Apple and Google already had a massive user base for their respective app ecosystems. When Windows Phone 7/8 was released Microsoft had no user base at all. So they have exploited what they did have, their Desktop Windows users, to basically force them into using big screen versions of Microsoft's Mobile apps. This is why fonts are so huge, so much blank space, etc., etc.
It would have been the easiest thing in the world to simply add an option at first start-up for the user to choose either Metro or Standard Start Menu, but they didn't. This is why you cant boot directly to the desktop. They want a huge 4x2 button to their app store to be the first thing people see when they turn on their computer, launch a program, or do anything.
It's cool if people like what they've done, or don't understand why they've done it, after all that's the blooming pointBut from a professional's standpoint who knows what's going on, it's like a virus.
You could go out on a shopping spree today and buy a Windows 8 PC, a Mac, and an Ubuntu Linux machine. All three, out of the box, will have a visible icon for an app store or repository through which you can download free apps or purchase paid apps. Thankfully on all three operating systems you can easily remove this icon and never have to look at it again. Your argument seems to be against the general concept of an OS vendor hosting a software repository as a service to developers and consumers?
To say a product or service is 'simply a money maker' for a business (duh?) and use that as a brush to create an insidious picture of the situation just shows how far people are willing to go to paint things in the most negative light possible. "Virus", "force", "exploited"... it's actually ok to just simply not like the app store model, without all the hyperbole.
Charging 20-30% on optional app purchases is not some conspiracy waiting to be uncovered. 30% of free is nothing, and companies still have ways of making sure Microsoft doesn't get a cut at all. For smaller developers, I, and I'm sure lots of others, are actually thankful for an easy way to pay for some of the tools we use, especially the free and open source stuff people have been maintaining for years. If that incentivises them to continuously improve the app, and discourages them from resorting to bundling Ask and Google toolbars in their products, then isn't that a good thing?
The comical thing is I can almost guarantee that after people have finished their round of condemnation they will turn to their BlackBerry, Ubuntu box, Mac, iPhone/iPad, Android tablet, ChromeBook, whatever, and quite happily accept the terms and use the features they've just been lamenting about.
The biggest "business fail" for Windows 8 regarding the apps and the metro stuff is not being able to properly configure the Start screen, automatically provisioning apps is both limited and more difficult than it needs to be, and side-loading options seem very much geared towards enterprise and not SMBs. But I hear almost nobody complain about those and similar issues on this forum, because people are too busy bickering about high level stuff, telling each other in absolute black & white terms that this is the best/worst thing ever to happen to computing, and pretending that they don't have the choice to not use what they quite clearly have a distaste for.