They make it seem like there are 9 million people subscribing and playing, which is obviously just marketing crud.
You say that but eve has like 100,000 active subscribers (and another 45k active trial accounts) but only 20-30k people are generally on at the same time. So id believe that WoW had 10million active subscribers with arround 50-60 million accounts total.
Also WoW is still growing at an insane rate, just look at internet games shops, WoW is never out of the top 5-10 for top sellers just look at **** Wow expansion is at #5 and the WoW battlechest is at #8, thats simply amazing for a game of its age.
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