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XFX officially stops doing Nvidia

Final8y

Final8y

Final8y

Soldato
Joined
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London, Ealing
Enough is enough
XFX Europe have confirmed that they only want to associate themselves with AMD from this point onwards. The company will bring an outstanding array AMD next-generation graphics to market in October and November and it will compete aggressively against Fermi. Enough is enough, say XFX to Nvidia’s recent action to de-authorise them from the approved partner list.

Many people are not aware of the fact that until last Friday, XFX was actually selling and supporting Nvidia cards, just not Fermi based ones. The story is rather simple. Last year, XFX started selling ATI, Nvidia got mad and told them that they won’t get Fermi based cards. XFX wanted to offer AMD boards and many gamers actually saw this as a great move and because it could make some nice money and market share of course.

Nvidia didn’t cut XFX completely off as the company continued to sell anything from Nvidia but Fermi. Over the summer Nvidia launched the rest of Geforce GTX 400 family, but they didn’t give any to XFX.

XFX told us earlier that as of this day, they officially stop selling any Nvidia cards. This is a direct action after Nvidia’s decision to de-authorise XFX from approved partner list. The decision to stop working with Nvidia doesn’t surprise us as Nvidia simply didn’t send any Fermi chips to XFX and they were encouraging channel partners not to work with XFX, and therefore XFX simply could not sell enough Nvidia cards.

So the partnership is over from both sides and end users can simply stop hoping to see any Nvidia based XFX cards in any near future. Of course end users will suffer and they will simple have to go in some other Nvidia partner's direction.

AMD will of course be jumping to the roof as they and their supporters will profit. If you want XFX you will have to match it with AMD which potentially means more sales for AMD’s graphics part, something that we use to call ATI.

Cy Brown, XFX Vice president of sales in Europe has confirmed the move. Nvidia Europe on the other hand did not wish to comment.
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http://www.fudzilla.com/graphics/item/20453-xfx-officially-stops-doing-nvidia
 
No real surprise TBH, this was always on the cards when we learnt XFX weren’t getting any Fermi based products and there can only be a small amount of money to be made from selling older generation products.
 
Nvidia have more than enough partners and EVGA eclipse XFX in terms of brand appeal. XFX asked for it really, going with AMD and opting not to sell the GF100, this was always on the cards, no great loss to Nvidia.
 
Perhaps it is a greater loss than nvidia expected. It has been seen in the last week that nvidia have moved to selling their own cards directly to retail (US only for now), thus eliminating the 3rd party. They may well have had their hand forced with recent departures such as this if they want to still sell the same amount of cards.
 
Nvidia have more partners selling cards than AMD currently has, as for selling directly, it's only with bestbuy in the states, no big deal. Don't forget it is Nvidia that gave XFX the bullet.
 
As mentioned already, I don't think this will affect nVidia all that much. With brands such as eVGA and MSI they'll be just fine.
 
RavenXXX2 said:
Nvidia have more than enough partners and EVGA eclipse XFX in terms of brand appeal. XFX asked for it really, going with AMD and opting not to sell the GF100, this was always on the cards, no great loss to Nvidia.
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Xfx made the right decision going to amd as if they did not they could have been in the shoes of bfg with no cards to sell while waiting around on fermi. Amd look like the best horse to back at this moment in time and probably for the next year or atleast until 28nm cards arrive.
 
noooooooooooo my first nvidia card was a xfx, i bought it cos the box was an X. shows how much i used to know about pc components
 
RavenXXX2 said:
Nvidia have more partners selling cards than AMD currently has, as for selling directly, it's only with bestbuy in the states, no big deal. Don't forget it is Nvidia that gave XFX the bullet.
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Well I wonder why that is? Blatantly not allowing partners to sell others couldnt be one of them could it?

Its funny how they can even get away with that, makes you wonder what other deals and things are said in the background similar to the intel amd debacle.
 
I just got an xfx 5870 ... as I'm only after amd ill probably end up with them in the future
 
RavenXXX2 said:
Nvidia have more partners selling cards than AMD currently has, as for selling directly, it's only with bestbuy in the states, no big deal. Don't forget it is Nvidia that gave XFX the bullet.
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Bestbuy is BY FAR the biggest retail outfit in the states, likewise, its not only Bestbuy, its only Bestbuy in retail, its also only Newegg in e-tailers, again by far the biggest in the states. The biggest presence apparently in Bestbuy, was BFG, and Nvidia have like never before, demanded entire marketing strategys from all partners in the past year before making this move.

Retail sales are rather pathetic in the UK, in many many area's, from PC games, to PC hardware, not many people by invidual components in a store instead of online, the states still has decent sales in places like Bestbuy. For instance on OCUK I've pretty much never seen someone say "I bought a 5850 from purple shirt brigade, it sucks/rocks/blows/doens't work" etc, on US forums you constantly see people say they just picked up their card from Bestbuy, or hard drive, loads of overclockers go instore to buy a CPU because they can see batch dates/production numbers.

Bestbuy is in no way insignificant like purple shirt guys are here.

RavenXXX2 said:
Nvidia have more than enough partners and EVGA eclipse XFX in terms of brand appeal. XFX asked for it really, going with AMD and opting not to sell the GF100, this was always on the cards, no great loss to Nvidia.
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XFX asked for it? XFX were likely close to going under, they didn't go AMD 3 months ago, they went AMD when Nvidia had EOL'd the 285-260gtx, when Fermi was 6 months away and XFX had nothing to lose.

XFX also most certainly didn't opt to not sell the GF100, Nvidia, 6 months after XFX went AMD to save the business, wasn't given any GF100's to sell.

XFX asking for it? XFX likely would have been under without going AMD and I'm fairly sure XFX is exstatic it can sell a high profit entire like without prejudice from AMD and not particularly said it can't sell an Nvidia range with little profit, thats late, that won't be updated till probably late next year, IF Nvidia are on time.

Really it hasn't worked out badly for either company, just BFG. Nvidia could do with the extra margins from card sales rather than just GPU's, and the other partners, with XFX/BFG gone probably aren't losing too much in the way of sales.
 
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TheRealDeal said:
Xfx made the right decision going to amd as if they did not they could have been in the shoes of bfg with no cards to sell while waiting around on fermi. Amd look like the best horse to back at this moment in time and probably for the next year or atleast until 28nm cards arrive.
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+1

XFX made a good move.
 
If it's all true, it doesn't seem to be all that great in team greens camp right now: BFG go under, nVidia start selling cards direct in Best Buy (presumably to claw back any cash possible), now this.

I've owned mostly nVidia cards, with an occasional foray over to ATI, based on whatever the fastest card is when I feel the need to shop. But all the recent news surrounding nVidia just don't give any confidence of a company that will be around in 5 years time.

Still, I thought AMD were going that way too after Intel released the C2D but they are still in there, and now seemingly doing the self same thing to nVidia, so it shows what I know.
 
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