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I know what the OP means. I had a watercooled GTX 480 and didn't understand why people said they were hot or loud. Mine was really quiet and around 50-60ºC under load.
I've seen this statement around a lot of this part of the forum. But I fail to see it with mine?
The hottest I've ever seen mine was 81c overclocked running the heaven benchmark. Usually hovers around the 65/70c mark when gaming. Which yeah I agree it is hot but still compared to what I've seen other people posting with other cards, the TX, 980.. They're all about the same?
So clear this up for me please?
There's plenty of hot non-reference 290x's around, I bought an MSI Twin Frozer 290x gaming 4 gb. I found it was hitting 94 degrees on a regular basis with no additional overclocking by me. My previous card which was a 780 Classified was 20 degrees cooler under load in the same PC so I contacted Overclocker who told me it was a common thing with the MSI cards and not an issue.
I went to a few other forums and found that plenty of people suffer from this and it tends to be people who own either the Asus DCU11 or the MSI Twin frozer gaming models that suffer from it.
The general consensus seemed to be that it is more of an issue with these brands because the coolers where not designed specifically for the chip like say Sapphires models are. Both Asus and MSI cheaped out and used what had been tried and tested coolers on other cards not these. I've owned plenty of MSI cards and even had the 4gb MSI Twin frozer 770 last year and it was identical in every way to the 290x model, Obviously I did not own them at the same time to do a side by side comparison but from memory there's no difference, It was great as a 770 cooler but as a 290x cooler it's not and I won't buy an MSI again for a long time.
Surely you have to question peoples case airflow etc?
I had almost the same experience. Got a 290 gaming the first day it was available and it replaced the 680 lightning I had. Immediately i noticed it hit 95C and was by no means quiet. I tried everything and rang Ocuk asking if I could replace the thermal paste and they offered a full refund. I took it as the performance jump was unnoticeable and I wasn't happy paying £360 for a space heater.
The 680 lightning used the same cooler (except yellow and different fin direction) and previous twin frozr generations I have personally been stunned by so I have only a little beef with msi.
The problem is that no matter how good the cooler is, the card is still making just as much heat which is still being transfered into your case.