I've been having some fun with short form lately. It's my mission at the moment to build those up as much as possible. My link to YT is there as well, which can trickle over, but audience is audience.
I had been slowly growing on tiktok over the year and went from 3 followers to about 8200 until last week and I had a massive surge. I've had over 400k views in the last week and gained over 11k followers. I'm at 19.9k now, will probably tick over to 20k this week.
Same with instagram but not at all as aggressive
I'm up to over 7500 on there now from about 6700.
I'm heading off on my arctic trek adventure in a couple of weeks, which I'm looking forward to doing, and now I have a larger audience I'm having more people reach out to meet along the way! Which I love.
I've now got sponsors for my biltong through Runder, lights for the volvo through Valo Store, roof tent from young hunter, a company is potentially sending me tyres for the volvo as well and tbf I haven't really been concentrating a lot at all on company outreach.
My RX7 is on it's way to me at the moment, will arrive in the country first week of November which will be some more lovely content to do. I've been chatting with Mazda EU social team about collaborating on content as they'd like to share some of my stuff, which will be nice. HKS are providing me with top of the range coilovers, exhaust, filters and plugs for the RX7 and I'm currently chatting with other companies along the way for the road to rotary next year. That will start to come together more in the new year.
Passing the 10k mark on tiktok means I'm monetized now, but it's a low RPM, but it's something! More than nothing haha but for me I'll look at other ways to try and monetize to be able to support some of my stupid builds and adventures with a larger audience. Hitting that 100k will be a nice next goal on tiktok... then the milly! I know I can do it.
I have some absolute banger ideas for adventures. One with the taxi, one with some mates and minis, one across the US, one down to Bosnia, another one to Russia which leads to another mental collaboration with a company. Another one with the volvo, after beefing it up a bit more!
Also have a couple of build ideas for cars I want to add to the collection, which I'm working on at the moment. One involves a bit of a road trip!
I would LOVE to have it so I could pay someone to film and edit long form for me. I can manage the short form, but long form is such an extra commitment when I'm working on stuff. You have to really plan it and it's far less organic than short form.
Let's see how I can manage to do it for Arctic Trek and manage the both at the same time! That'll be a good test anyway.
It's honestly been a bit of a mad time, with all of this and working on some of the other things I'm building product wise I don't think I've ever been so busy... now it's nearing that time to start to try and get it to pay for itself
I committed a lot investing in the road to rotary, so lets see if I can also drive my new audience to that content too.
Learnt a lot. Having a lot of fun. Met some amazing people! The journey is fun