The pound weakening doesn't hold up though as the MSRP in USD has also been heavily increased. More like X570 taught the motherboard manufacturers the market will accept a higher price of entry so why not keep the trend going with Z490. The additions you listed are nowhere near the price hike justification. They're really just moving the stack up until people push back
This is exactly why I said that it's difficult to have an open discussion on pricing. Your comment is pretty much what I meant by "fixating on launch prices". Not everybody has full appreciation of the hidden cost changes involved.
Let me attempt to break down what I see for a moment (hypothetically because I don't have actual pricing details but I have 15 years experience including three years working for MSI).
- The new chipset is more complex than the last so it costs the manufacturer $10 more
- more/beefier VRM's to support two more cores = $10 more
- the higher spec LAN controller = $10 more
- WIFI controller = $10 more
- pretty much every board now has digital RGB controller = $10 more
- all on a more complex PCB with more layers/traces = $5 more.
That's a $55 increase to the bill of materials. Add the manufacturer margin and that's $65 more, once you've added distribution margin and reseller margin, $75...then there's a hefty global increase to courier costs...all launch stock is flown over vs sea shipments for anything over 2 months old, so that's about $5 more per board...
I really hope you start to see where I'm coming from cuz I'm really trying not to appear argumentative.
As the new controllers/components become more mature, can be produced and purchased in higher volume and as goods can be shipped by sea, then you start to see pricing slide downwards, more deals be done etc but "launch premium" isn't all about people being greedy. I'm certain that I'll make less margin at launch than I will in a few months time.