Na, it's not cheap, but nice things generally aren't! Do it buddy, you won't be disappointed!
I've come from tri-surround and just couldn't go back to a single 16:9 now. This is the perfect compromise, you get immersion, without the excessive FOV distortion on the last third of both end screens, hence wasted pixels. Oh and, the big one - no effin pi***ng about with compatibility and drivers! Surround gamers will know what I mean here!
The ONLY real negative thing is the IPS glow in the corners, but you simply just will get that on a monitor this wide. A little design niggle, I always assumed the fancy lighting effect on the bottom was a g-sync indicator which (I don't think) is the case, g-sync is indicated when the power light glows red - I have to move my head to see it, again would it be distracting if I could always see the power light, IDK.
Given the 27" IPS ROG Swift is 700 quid, this is defiantly worth the difference IMO!