I was on my way to one the bigger retailers as they seemed to be offering a better deal when I came across a small independent retailer with sign saying '40 PS3 + 1 game £299' so asked them what were they game choices', they mentioned RFOM, he had my interest.
I got him to check the value of the Xbox 360 games I wanted to trade in, (a certain video rental shop has previously offered me £32 for them and another chain of gaming shops had offered me £50).
So sales assistant said £70 and I was really impressed.
I asked about the cost of theor HDMI cables and he said he'd throw one in for free, so the deal was done

My shiny new black toy is currently doing the latest updates and I'm waiting for the controller to charge up before playing RFOM.
I'm well chuffed that a small independent retailer with only 2 shops can stick a finger up to the rip off big chains and offer a better overall deal.
I have to say, the build quality of the PS3 seems better than my Xbox 360 but the controller of the PS3 feels too light by comparison.
Thanks all for the advice / opinons

Right, time to set up my user ID and PSN account.
PS. Don't tell the missus but I am also about to order Unchartered and bid for Formula one on the bay