Or looking at it with a more positive slant, it is encouraging people to confront the question of whether they believe organ donation to be acceptable and under what circumstances. If that makes some people uncomfortable then it is unfortunate but lack of suitable organs and donors is a real problem so I'd prefer healthy living people to have a relatively short period of mental turmoil (if you'll excuse the overly dramatic phrasing) than the alternative of people dying because someone doesn't want to consider the situation.
It's not necessarily short-term though, is it? In my particular position, it's a case of me trying to identify why exactly I feel uncomfortable with the idea, then address it. To others, it might be a huge moral polemic created by man's actions.
Surely the issue then is not in creating an atmosphere of pushing people into moral dilemmas, but in raising awareness of the current situation? Perhaps this whole debate may serve a means to an ends in such context.
Like I've said, it's simply not right to force people to choose nor is it right to refuse someone treatment simply because they may wish to be buried whole, even if it is for religious reasons; it goes totally against the whole point of medicine.