I'm with HEADRAT on this one... regulation is long overdue.
Oh, and as for Virgin Media publicly announcing to their customers the fact that they limit your services for 5 hours after you've downloaded 300MB or uploaded 150MB (if you're on the Medium package).... what do you people think they are - some sort of communications company?!?
One other aspect that hasn't been mentioned yet is that they have imposed this limit yet they don't provide any means for you to measure how much bandwidth you've consumed and how close you are to being shafted by their bandwidth throttling. How difficult is it to implement a system whereby you can query what they think you've used? After all, they must have the figures because they're using them to implement the limit.
Can you imagine this being the case elsewhere? Imagine driving in a 30mph zone in a car without a speedo. Or imagine taking a 3 hour exam for your university finals without access to a clock and without knowing how long you've got left.
Oh, and as for Virgin Media publicly announcing to their customers the fact that they limit your services for 5 hours after you've downloaded 300MB or uploaded 150MB (if you're on the Medium package).... what do you people think they are - some sort of communications company?!?

One other aspect that hasn't been mentioned yet is that they have imposed this limit yet they don't provide any means for you to measure how much bandwidth you've consumed and how close you are to being shafted by their bandwidth throttling. How difficult is it to implement a system whereby you can query what they think you've used? After all, they must have the figures because they're using them to implement the limit.
Can you imagine this being the case elsewhere? Imagine driving in a 30mph zone in a car without a speedo. Or imagine taking a 3 hour exam for your university finals without access to a clock and without knowing how long you've got left.