As is the case with many technology companies, Sony has not been experiencing much joy during recent months, with huge drops in profits reported throughout the year. And, when you are not making enough sales, there is sometimes only one solution which can help a company to recoup the lost profits: raising the prices.
Thus, it was announced recently that Sony is now planning to increase the prices of a number of its products, with its decision currently being influenced by the rapidly weakening pound against the euro and the Japanese yen.
A statement from the company was released, saying that “it is likely that the vast majority of products affected will see increases of significantly less than 33 per cent", which was a relief in some quarters, even though 33 per cent seems quite a considerable rise.
However, according to Play.tm, it seems that Sony is determined to keep at least one group of shoppers happy, since the company also announced that it has no plans to increase the price of the PS3 console. This is not just down to the good nature of the board though. Rather, it has far more to do with the battle currently being waged against the Xbox 360.
At the same time as this news was announced, rumours started circling that the PS3 was actually in line for a price cut in March 2009. D+Pad, the online magazine, was apparently informed of this from a company insider, but Sony has been quick to play down this rumour and has stated that it is not about to make the PS3 more competitive in 2009.