That's not the point. There's no historical stigma or hurt that can be resurrected by calling somebody Smithers or Tintin. It's not as simple as that and anybody that says otherwise, should know it. It's a derogatory term for all black people like the word "****" is for anybody that's brown.
At the end of the day it probably happens all the time, but when you have a public job you can't just go about and say what you want. Ron Atkinson learnt this, Glenn Hoddle did as well.
makes no bloody difference! the bloke looks like something that EXISTS. so whats wrong with saying he looks like a golliwog?
If the bloke was just some random black man, then fair enough, it could be construed to be wrong. but given he looks like a golliwog, whats the problem?