Peter Jones and Moneysupermarket

jlss · 29 Jun 2009 at 23:23

A guy / girl whos good at making money always wants to make more money

Housey · 29 Jun 2009 at 23:23

fus said:
Nice post there, old boy. Let us know when you want to talk with the grown-ups, OK?

Pfff.

Furton · 29 Jun 2009 at 23:24

I was under the impression, that he owns part of them?

I thought he owned the majority of the company :/

Nope, unless he bought shares when they floated. Company is still over half owned by the owner, Simon Nixon.

Skeptic · 29 Jun 2009 at 23:27

RandomTom said:
Good post, if a little cynical and knee-jerk. There's a massive difference with something becoming a viral sensation that implants into our daily life compared to something that's bashed on a website, and running beside all that, it's not exactly equivocal that their messages are being taken effectively.

When it comes down to it, there's a model called 'recency theory', which does what is says on the tin. There's also a model called the '3+ exposure model', which coupled together, reliant on the speculative potential consumer or not - the brand is a concious being, known to its audience. It may work, it may not, that is the risk advertisers take. It is a gamble, you can only try and reduce that gamble.

I suppose it was a bit knee-jerk. Sorry for that.

However, I fully understand the theory which is underlying this advert, yet I just struggle to understand 'why'. Eva Longoria advertising L'oreal; fair play, I can understand the psychology there. She doesn't need the money, but it's not a huge leap for people watching to think 'I would love hair like her, this is the product she uses, vis-a-vis, I should buy it to look like her'.

Is using this website going to make us a millionaire like Peter? No. Is he an established 'brand'? No, not really. Simply, he is known for being rich. That's it. That's no bad thing. I liked his faux harsh-businessman TV persona. Now he is doing adverts like this, what does he have? Just a pile of money and no integrity.

Skeptic · 29 Jun 2009 at 23:27

Housey said:
Pfff.

Good stuff.

K1LLSW1TCH · 30 Jun 2009 at 00:32

Is using this website going to make us a millionaire like Peter? No. Is he an established 'brand'? No, not really. Simply, he is known for being rich. That's it. That's no bad thing. I liked his faux harsh-businessman TV persona. Now he is doing adverts like this, what does he have? Just a pile of money and no integrity.

I like this, good post.

thehitmen · 30 Jun 2009 at 00:53

he is seen as one of the "Kind" dragons dens members, he looks quite a nice chap.

He is also the cover for BT Business services etc...

So quite well liked?

who would you choose for that add?

barry scott?

Scania · 30 Jun 2009 at 03:12

fus said:
he has lost all integrity in my eyes by doing these.

He had integrity? :confused:

Phobia_mp3 · 30 Jun 2009 at 03:19

Furton said:
Nope, unless he bought shares when they floated. Company is still over half owned by the owner, Simon Nixon.

There has to be a logic reason why he would do it, for money they could get someone a lot better.