Peter Jones and Moneysupermarket

So? It's something to do with helping people spend money and it has one of the most recognizable millionaires in the country on the advert.

It's brilliant.

Blimey, steady on.. I was agreeing with the OP. You don't agree, fair enough..
 
Not as bad as any advert in the north. We get a version with a northern accent dubbed over the top, it looks ****!
Really?

I admire the guy, it's the same with bands though, as soon as something/someone appears to sell out - they lose popularity/their core people, but all they want to do is make more money. Capitalism, it keeps you busy.
 
I think it just makes him look like a tit thats desperate to become some sort of celebrity. He also did those BT ad's did he not? I know he owns a large stake of BT or something like that but.. honestly, how many CEO's of companies are jumping into thier own cheesy cable/satelite tv ads? Keep your dignity Peter, please.
 
What gets me... personally I would be no more likely to buy something or use a particular service if someone like Peter Jones was advertising it compared to if someone off the street was.
 
What gets me... personally I would be no more likely to buy something or use a particular service if someone like Peter Jones was advertising it compared to if someone off the street was.

...and if someone off the street was doing it there wouldn't be a thread about it on this forum and no one would have payed any attention. See what they did there ;)
 
What gets me... personally I would be no more likely to buy something or use a particular service if someone like Peter Jones was advertising it compared to if someone off the street was.
That's personal though. Marketers and Advertisers wouldn't choose people to endorse their products if it didn't offer a positive ROI, and I'm sure people have been doing it to a degree for centuries e.g. a tailor in his 17th century life saying 'I make clothes for the queen' and raking in the gold coins, that's just endorsement.

Obviously today, in our fickle celebritious life, we're caged with some rather bemusing and less believable celebrities selling us products they use.

p.s. RIP Billy Mays, US infomercial king.
...and if someone off the street was doing it there wouldn't be a thread about it on this forum and no one would have payed any attention. See what they did there ;)
I doubt this advert was cause for being viral.
 
...and if someone off the street was doing it there wouldn't be a thread about it on this forum and no one would have payed any attention. See what they did there ;)

You're right, it's advertising genius. I'm so compelled to go to their website now I've seen a post about it on a forum. :confused: Honestly, this really grinds my gears.

It's not some smart bit of advertising trickery. Nor is it some reverse psychology; most people in this thread have talked about it in a negative way. Simply talking about something does not mean that I'm more likely to purchase a product.

Oh look, a gorilla is playing the drums. I'll talk about it on the internet, find out it's for Cadburys and then buy their chocolate. See how that does not compute?
 
...and if someone off the street was doing it there wouldn't be a thread about it on this forum and no one would have payed any attention. See what they did there ;)

Maybe not. But still. If we were to talk about the Gillette razor advert... I personally wouldn't be less likely to buy one if they had Fred, Jim and Roger form the local pub advertising it. :)

But that's just me.
 
To expand - I agree you have to have a certain mindset to get to that position. I myself am a workaholic, but only on the proviso that I don't have a massive house and a nice car.

The day that I am not wanting for anything, with a few quid in my pocket, is the day I say "thanks a lot" and cash it all in and go and live the rest of my life enjoying what I've worked hard for.

The Peter Jones and Sir Allen Sugars of the world seem to be unable to stop once they amass a large amount of money.. and it's a shame in my eyes.

Maybe they actually enjoy what they do, or want to see the businesses which they have built from nothing go as far as they can before they retire?

I don't see why this ability to make money angers people so much. Neither of the aforementioned entrepreneurs were given any special head start; they built businesses from scratch, did well, and are entitled to all that comes their way.
 
You're right, it's advertising genius. I'm so compelled to go to their website now I've seen a post about it on a forum. :confused: Honestly, this really grinds my gears.

Splendid, I like grinding gears.

It's not some smart bit of advertising trickery. Nor is it some reverse psychology; most people in this thread have talked about it in a negative way. Simply talking about something does not mean that I'm more likely to purchase a product.

Errr, never said it did, lighten up old boy.

Oh look, a gorilla is playing the drums. I'll talk about it on the internet, find out it's for Cadburys and then buy their chocolate. See how that does not compute?

Me like Choccy, me like choccy, me like choccy...........WHY did you have to mention choccy!!!
 
You're right, it's advertising genius. I'm so compelled to go to their website now I've seen a post about it on a forum. :confused: Honestly, this really grinds my gears.

It's not some smart bit of advertising trickery. Nor is it some reverse psychology; most people in this thread have talked about it in a negative way. Simply talking about something does not mean that I'm more likely to purchase a product.

Oh look, a gorilla is playing the drums. I'll talk about it on the internet, find out it's for Cadburys and then buy their chocolate. See how that does not compute?
Good post, if a little cynical and knee-jerk. There's a massive difference with something becoming a viral sensation that implants into our daily life compared to something that's bashed on a website, and running beside all that, it's not exactly equivocal that their messages are being taken effectively.

When it comes down to it, there's a model called 'recency theory', which does what is says on the tin. There's also a model called the '3+ exposure model', which coupled together, reliant on the speculative potential consumer or not - the brand is a concious being, known to its audience. It may work, it may not, that is the risk advertisers take. It is a gamble, you can only try and reduce that gamble.
 
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