not as daft as it sounds
Toyota have lexus
Nissan have Infinity (comming soon to the UK)
The VAG group have premium and budget brands in the group to cater for different markets and images.
the hyundai coupe has never sold that well though
despite positive reviews from top gear and 5th gear and the wider press.
They need something to give the brand credibility - for skoda it was the fact that a large number of clued up punters knew they were just VWs in a cheap suit.
A sub brand yes, a rebrand no because rebranding won't gain public attention that much for weaker brand names - look how many Kia cars are bought!
Options are limited to carpeted floor mats and an iPod/USB cable.
I don't know, are Kia owned by Hyundai? I just said Kia because it's the first cheap generic brand I could think of as Honda may offend some people here![]()