PC games were £35 ten years ago, go figure.
£35 ~ 1999 - minimum wage introduced at £3.60 per hour.
£35 ~ 2009 - minimum wage @ £5.80 per hour
60% rise and the product is at the same price (or less).
I think it is fair to say the introduction of the minimum wage had many implications and realistically not many people have had a 60% increase in wages, but inflation has not been at 0% for a decade so games are cheaper than they have ever been, whether they are still overpriced is another matter. I think considering the length of some games they are and the reason they were so expensive years ago was due to it not yet being mainstream and as a niche market consumers were willing to pay.