That may be so, but I am on about 5970 prices at launch, I really like to shop with OCuk, but those prices (and they are still true) are very steep, which put me off the purchase.
-
Competitor rules
Please remember that any mention of competitors, hinting at competitors or offering to provide details of competitors will result in an account suspension. The full rules can be found under the 'Terms and Rules' link in the bottom right corner of your screen. Just don't mention competitors in any way, shape or form and you'll be OK.
RRP of new ATI cards?
- Thread starter markiejt
- Start date
That may be so, but I am on about 5970 prices at launch, I really like to shop with OCuk, but those prices (and they are still true) are very steep, which put me off the purchase.
Caporegime
- Joined
- 18 Oct 2002
- Posts
- 33,188
OCUK for one of the few times I've seen weren't bad at all on prices of the 5850/5870 on launch, I was fully expecting the usual mark up with a few non specialist stores doing normal prices, but OCUk were fine, and for some weeks.
It's hard to know without seeing their orders with distro's directly where the price increases have occured to be honest, but someone's getting screwed somewhere.
Yields don't directly worsen prices in that sense, the yield per waifer didn't decrease, the factories ability to produce waifers went down. But if AMD had 5000 waifers made, or 1000 waifers, the price per waifer is the same to them. It's more likely OEM's charge distro's a little more, distro's charge people like OCUK more and OCUK charge us a little more also, but seeing as companies don't charge a fixed price markup on parts, but a percentage, when the price goes up at every stage, the normal mark up percentage, whatever it is, increases anyway.
When stock eases we should see initial prices again so £190-200 for a 5850, probably a decent drop in 5870 prices due to the 5970 being too good a deal at £415ish which is where it should be now. THe 5870 is a hard enough sell in terms of value over a 5850, when you can get a 5970 for 1/3 more than a 5870 it becomes entirely pointless, I can see the 5870 being pushed down closer to £250 before end of January.
It's hard to know without seeing their orders with distro's directly where the price increases have occured to be honest, but someone's getting screwed somewhere.
Yields don't directly worsen prices in that sense, the yield per waifer didn't decrease, the factories ability to produce waifers went down. But if AMD had 5000 waifers made, or 1000 waifers, the price per waifer is the same to them. It's more likely OEM's charge distro's a little more, distro's charge people like OCUK more and OCUK charge us a little more also, but seeing as companies don't charge a fixed price markup on parts, but a percentage, when the price goes up at every stage, the normal mark up percentage, whatever it is, increases anyway.
When stock eases we should see initial prices again so £190-200 for a 5850, probably a decent drop in 5870 prices due to the 5970 being too good a deal at £415ish which is where it should be now. THe 5870 is a hard enough sell in terms of value over a 5850, when you can get a 5970 for 1/3 more than a 5870 it becomes entirely pointless, I can see the 5870 being pushed down closer to £250 before end of January.
Soldato
- Joined
- 22 Nov 2007
- Posts
- 3,762
- Location
- Ayr, Scotland
So the rrp of the 5850 is £180 and Ocuk currently have 100 pieces @ £250. Nice fat profit margin there then.
Just read that the 5850 rrp in the Usa was $259=£159.
Just read that the 5850 rrp in the Usa was $259=£159.
Last edited:
yeah, assuming RRP is actually still £180, they would be getting parts close to £150.... £100 profit a card isn't badSo the rrp of the 5850 is £180 and Ocuk currently have 100 pieces @ £250. Nice fat profit margin there then.
of course, there's VAT here and there to calculate, but if people are willing to pay £250, can't blame ocuk all that much
yeah, assuming RRP is actually still £180, they would be getting parts close to £150.... £100 profit a card isn't bad
Assuming OCUK aren't having to pay their suppliers more (or sourcing from more expensive suppliers than they normaly use).
If the demand is high across the retailers for the cards, then it's very likely it's the suppliers/distributors who are raising the price and the retailers are passing it along, which will see an increase in end price, even if the retailers keep to their normal percentage profit.
I'm fairly sure many of the retailers would like to undercut the competition and get more people buying the cards, even if it meant less profit per card than they could possibly make otherwise (of course that would require them to be able to get the cards in at a price that would let them undercut the competition and still make a profit), as a lot of people would probably be buying other things at the same time.
yes, that is assuming OcUK aren't paying through the roof to get all the Sapphire stock in the country
