I'm full of admiration for the man personally. He puts on a great entertainment show that, whether you like it or not, LOTS of people thoroughly enjoy. He gives young talented people (talent isn't just the ability to play an instrument) an opportunity that the music industry has failed to give them and he makes money from it. He's a very clever man.
All this publicity from this 'campaign' is doing him no harm either. Do you think X Factor fans have sat on their backsides and not bought more copies of the single that they were initially going to? The X Factor single has most likely sold more than they thought because of this brilliantly worked out campaign.
All this BS about 'F you, we won't do what you tell us!' blah , blah, blah. You've done just what Mr and Mrs Morter have told you to do though haven't you?