I never entered the cinema to be educated or challenged or to find hidden meaning.
You could write an essay on the role of the audience.
I often describe the likes of Michael Haneke's films as provocative experiences (something you take away with you and are invited to interact with) whereas most Hollywood productions are evocative journeys (form of escapism)
Hollywood's prime goal is to entertain.Whilst Michael Haneke wants to entertain his audience, I can assure you it's not at the top of his priority list. He wants to test the audience, make them think.
Completely depends on the individual watching the film. Personally I like a balance of the two, something that makes you relate the film to your own life whilst entertaining you at the same time.