the focus RS is a good car and adds much needed flair to the range but it's a little ''in your face'' imo when compared to the more subtle R32
the golf is the complete package; performance, reliability, looks and image. image does count for a lot. i could never pull onto the car park in a lime green RS, not unless i was under 25. but maybe that's the point?
To start with I have no particular affinity with either Ford or VW. Still, your point can be interpreted differently by others. The R32 might be considered too subtle, rightly or wrongly. A "rally rep" image might be the one the owner wants to project.
What im trying to say in a rather crap and rushed manner is that image is simply a perception.