Commercial failure? I'd say that's yet to be judged in the UK, but I reckon the cost of putting on a weekend of showings at a single cinema will vanish into the profit from DVD sales as a result of this publicity. Not to say they'll make back the £3m/$5m it's said to have cost, but they obviously weren't even trying to make it a cinema success, otherwise they would have a) marketed it at all, b) put it on at more than one cinema
If they can recoup their entire loss via DVD sales I'll enter the film industry myself. Why would bad publicity make anyone want to run out and buy a movie that everyone says isn't worth watching, let alone buying? That doesn't make any sense.
"Here guys, buy this product! It's awful!"
