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IN STOCK NOW OCUK VALUE GTX 480 FOR JUST £393.99 inc VAT

Yeah if they hit £350 I would have a severe case of the totally irrational 'must have new toy'itis :D

What a totally different story the fermi launch would have been if the 470/480 were £275/£350, shame
 
TBH I don't think they are selling well at all, prices are being dropped everywhere.


Not a surprise really. Well overpriced IMO, especially in the middle of a credit crunch.

When did we accept these prices for a top end card? I know I'm going back a bit, but still remember when I got a Voodoo 2 (fastest graphics card in it's day) at a show for £89!
 
When did we accept these prices for a top end card?

It's always been thus ;) When the GeForce 6800 series launched, prices pushed £400 and beyond. Usually, the top-end nVidia cards have always been between £350 - £400 at release so what we're seeing here is nothing out of the ordinary.

What completely changed the GPU landscape was ATi introducing the 4850 and 4870 generation cards at previously unheard of performance/price-point ratios, which completely blew nVidia out of the water; from which they have yet to recover.

In fact, up until that generation of card, I'd regularly upgraded to the latest/greatest regardless of price, but the 4870 redefined my whole outlook on what a decent gaming GPU should cost and that's why I've stuck with it for 2 years now.

I will most likely only buy a new GPU when the next gen ATi cards (the Southern/Northern Islands hybrid I believe) come out, when there will be enough performance difference to warrant £300 between it and what I have now, or when a 5850 gets to about £150.

Personally, I see the former being the much more likely prospect ;)

On topic - good price point for a GTX 480, but I still say £350 is about the right price to get most people to bite :)
 
When did we accept these prices for a top end card? I know I'm going back a bit, but still remember when I got a Voodoo 2 (fastest graphics card in it's day) at a show for £89!

12MB voodoo 2 was over £200 at launch, given that was ~12 years ago that's pretty comparable I guess.

All recent top end Nvidia single GPU solutions have been >£400 at launch so be thankful for ATI pricing the 5870 at £300 when they had no competition!
 
6800 Ultra got away with the price tag because of Doom 3 and bragging rights. If the 480 had launched alongside a major Doom / Quake etc release with a new revolutionary engine, it would've stayed way over £400 for longer.

Sadly it looks like id, Crytek etc are selling out to consoles so we'll only have sloppy Russian games like Metro and Stalker to shout about. :(

Well done to OcUK on the price.
 
12MB voodoo 2 was over £200 at launch, given that was ~12 years ago that's pretty comparable I guess.

All recent top end Nvidia single GPU solutions have been >£400 at launch so be thankful for ATI pricing the 5870 at £300 when they had no competition!

Well ATI know if they priced the 5870 at £400 almost nobody would buy it.
Nvidia know that they can inflate prices and fools will buy it because it's a Nvidia.
 
NVidia need to charge more because they design more complex GPU's.

The 5870 has only two thirds the transistors as a Fermi and it was the same the previous generation where GTX280 had 50% more transistors than a 4870.

AMD being a CPU manufacturer just produce bare minimum gaming GPU's, whereas NVidia are trying to take on AMD on two fronts with just as much focus on the GPGPU sector as the gaming sector.
 
12MB voodoo 2 was over £200 at launch, given that was ~12 years ago that's pretty comparable I guess.

All recent top end Nvidia single GPU solutions have been >£400 at launch so be thankful for ATI pricing the 5870 at £300 when they had no competition!

Yep bloody hell people have short memories. I paid about 180 quid for a 12MB Voodoo2, dunno where the £89 comes from but it certainly wasn't the launch price, hell the Voodoo1 was around that.

£400 or thereabouts is and has been been the going rate for the top end for a long time now. Who remembers the 8800 Ultra nudging £500? (and then some with a waterblock)

To be honest things have been good recently especially with ATI's very competitive pricing considering the economic problems and VAT going up. Stop whining. :D
 
Because no body wants them :p

I'm grabbing two next week. Couple of friends are gonna pick one up each and some others likely the 470 route. Though the most value concious is grabbing a 5850 soon, but then that's hardly an "enthusiasts" card :p
 
Yep bloody hell people have short memories. I paid about 180 quid for a 12MB Voodoo2, dunno where the £89 comes from but it certainly wasn't the launch price, hell the Voodoo1 was around that.

Paid £99 each for my Creative Voodoo 2's from the purple brigade shop.
 
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