Very misleading thread title, Pachter is in fact an industry 'analyst' who's been mispredicting a wide variety of things since the early PS2 days.
He has nothing to do with Activision, so I have no idea why people are acting like Kotick himself has risen from the depths of Hell and decreed that there will thusly be a subscription fee.
I'm actually quite shocked at how easily people are being misled and actually thinking it's going to happen, no wonder there are so many kneejerk posts and falsehoods flying about in general.
Yeah... knee jerk.
WSJ: If you could snap your fingers, and instantly make one change in your company, what would it be, and why?
Mr. Kotick: I would have Call of Duty be an online subscription service tomorrow. When you think about what the audience's interests are and how you could really satisfy bigger audiences with more inspired, creative opportunities, I would love to see us have an online Call of Duty world. I think our players would just have so much of a more compelling experience.
WSJ: Is that coming?
Mr. Kotick: Hopefully.
WSJ: Are the customers ready for it?
Mr. Kotick: I think our audiences are clamoring for it. If you look at what they're playing on Xbox Live today, we've had 1.7 billion hours of multiplayer play on Live. I think we could do a lot more to really satisfy the interests of the customers. I think we could create so many things, and make the game even more fun to play. We haven't really had a chance to do that yet, so that would be my snap of the fingers.