Here's One For OcUK Themselves..

Jay said:
I doubt they would make any extra profit from having a second store, and would most likely come at a loss, especially in today's climate.
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Good point and probably the reason of having a 2nd warehouse currently.

The reason I thought it might work is that maybe people would impulse buy a lot more, I know I would :) Also local businesses might need parts on the same day, Bristol being a big city for example, there is a big potential customer base. Saying that, the revenue from those might not be high as they would like...
 
I can’t see the point. There is an online shop/warehouse which delivers everywhere so why does it need another distribution point. Certainly not for a few people who want to turn up and buy parts over the counter which is what you would get. It doesn’t sound very cost effect for what it would bring to the business.

As to high street shops, do you really thing people would pop in to buy computer parts? I somehow think not. It’s not exactly what Joe public are looking for. I suspect that if you had a high street shop you would also be hard pressed to keep a very large stock. The whole concept seems like a money losing idea.
 
Pulse said:
With Overclockers.co.uk ever expanding and with the customer base doing likewise, has OcUK ever thought about expanding their premises? Whilst I know they have only recently moved into a new storage facility it would be great to see them expand into a second storage warehouse/outlet in the south somewhere.

I understand that they are based up north but it would be good to see a second warehouse in the south that is more accessible to people down here. I know they delivery but I'd love to go to the OcUK HQ but the 3hr drive doesn't really appeal to me, I suppose if I wanted something enough then I would! It was just a passing thought.

I was also thinking about a chain of high street stores but I suppose that would take away some of the 'internet exclusivity' that there is with OcUK. It might also mean that the target market would change from just high quality products to a suitable range for all price grades, not saying that they don't now but I would expect if they were to do so they would introduce more lower quality products to accommodate. I also took into account that there would be higher costs with a high street store for the rent/purchase of the outlet space and then there would have to be an as adequate sales team positioned there.

What are you thoughts?
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My thoughts.... cost of products would go up, they would need to to cover the cost.....

As for the High Street....... not a good idea, not in a million years, you'd be shocked at the cost of having a store on the high street.

In my view they should stick with what they're good at and keep capitalising on it.
 
It's about as likely to happen as I am to be shot down by pigs with lazers. Imagine the risk, and the drastic increase in prices in-store, to account for the massive increase in overheads. Then there's staff hire, training, trust!, distribution, premises rental, local advertising, store fittings, increase in stock laying around, complete change in business model - etcetc. Plus it's completely unnecessary; they have a web based business, that afaik does pretty well in a time when it's not particularly easy to do pretty well.

lol OP.. That's my thought.
 
I don't think its a realistic move.

There isn't a big enough market for it, unless they start selling utter crap like a certain well known competitor etc. It would be great though.

I can see the very informative t.v adverts already.

''It has 3GB RAM, only £299!''
 
EdGey said:
I don't think its a realistic move.

There isn't a big enough market for it, unless they start selling utter crap like a certain well known competitor etc. It would be great though.

I can see the very informative t.v adverts already.

''It has 3GB RAM, only £299!''
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I agree with you. The mass market is very different. Cheap crappy products and sales staff pushing high-margin extras is the way to go in the mass market. PCs cobbled together from whatever parts could be obtained in bulk on the cheap at the time will do well enough for the majority of customers, who use their PC mainly for Facebook, Youtube and free flash games. It's not what OcUK does - it would be a very large investment into what is essentially a different market and without any certainty of profits. They'd need a new branding too - can't use overclocking to sell to the mass market.
 
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Amazon.co.uk operate three "fulfilment" centres across the UK. Considering how big they are will OcUK really need a second? Opening a shop in a big town somewhere like London or Bristol might help with their online presence though.
 
uvarvu said:
Amazon.co.uk operate three "fulfilment" centres across the UK. Considering how big they are will OcUK really need a second? Opening a shop in a big town somewhere like London or Bristol might help with their online presence though.
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lol unlikely anytime soon :)

One location is the optimum but Amazon need several because a single centre would be a problem in terms of finding a big enough site and finding enough staff in the local area.
 
matthab said:
If there was a store in Birmingham that would suit I think the majority of people here.
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As opposed to the current location which is all of 20 or so miles north of Birmingham?

It is not currently in the north, it is in fact almost equidistant from the scottish border and the southern coast.
 
Abraham said:
As opposed to the current location which is all of 20 or so miles north of Birmingham?

It is not currently in the north, it is in fact almost equidistant from the scottish border and the southern coast.
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From somebody in Manchester that is quite shocking. about 50miles away from Brum and 40miles away from you Manc bar stewards.


Angilion said:
I agree with you. The mass market is very different. Cheap crappy products and sales staff pushing high-margin extras is the way to go in the mass market. PCs cobbled together from whatever parts could be obtained in bulk on the cheap at the time will do well enough for the majority of customers, who use their PC mainly for Facebook, Youtube and free flash games. It's not what OcUK does - it would be a very large investment into what is essentially a different market and without any certainty of profits. They'd need a new branding too - can't use overclocking to sell to the mass market.
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I do miss the "old" OcUK still. Around 10yrs ago all they sold was top quality products even though they were not around then things like asrock boards would not have been stocked. Prices were no where near as competitive then but whatever you bought you knew it was decent kit.

EDIT: http://web.archive.org/web/20001109...acatalog/Online_Catalogue_Motherboards_5.html all top quality stuff
 
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