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There wont be any ATI Radeon 6000 cards released, EVER!

Because most Intel CPU sticker'd rig's will now come accompanied with an AMD sticker.

What will make things worst is OEM's are climbing all over themselves to get ATI GPU's, and will be for the next 12-18 months while Intel and Nvidia sort themselves out.

*eyes bleeding*
 
For people not in the know they really don't care too much about brand it is cost that drives them. Most people i have dealt with recently havn't had much of a clue about brands full stop much less a preference towards any of them. I really don't see this being the problem some think it will be and i think some of the negativity is more about nostalgia then any real hard reality.
 
ATI have been around 25 years now, that's a lot of brand awareness to throw down the drain, AMD for the most part don't even benefit from doing away with the ATI brand.
 
For people not in the know they really don't care too much about brand it is cost that drives them. Most people i have dealt with recently havn't had much of a clue about brands full stop much less a preference towards any of them. I really don't see this being the problem some think it will be and i think some of the negativity is more about nostalgia then any real hard reality.

This is quite accurate in my experience. I would say the "laypeople" simply don't remember brands in such a way. To these people, the very concept of building a PC confuses the hell out of them. They just don't seem to be able to grasp it, they think it requires a degree in engineering or something.

To these people, the only brand they know of is either intel, or the manufacturer of the PCs themselves, like Dell, Acer, HP and so on.

Everything else is like another language to them.
 
ATI have been around 25 years now, that's a lot of brand awareness to throw down the drain, AMD for the most part don't even benefit from doing away with the ATI brand.

It increases their exposure on boxes they dont have a cpu in. In the tech game it seems bigger is better and amd is very small really so this will help overall.
This is why intel wants to be in graphics too

AMD will be mentioned somewhere for sure
 
Did you not read the part where the AMD logo will not be anywhere near an Intel based OEM rig so it increses nothing where the big sales are, but kills off a massive brand in the GFX business.
 
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I'm not bothered. Names come and go, joe public isn't *that* bothered who manufactures his graphics chip becuase he doesn't even know what a graphics chip is.

Enthusiasts on the other hand are constantly dealing with new names. Look at the way we use code names for years before a product comes to market and then instantly start using the trade name when it finally appears: Conroe, Dothan, Fermi, R580 etc etc. None of us are really that bothered what the name is...
 
look on the bright side, at least they are not doing away with ruby or radeon....


AMDs logo is green, fun...unless they change it :D

still everyone knows ATI if they don't...there is something wrong
 
Said this the last time this came up, given the move to CPU+GPU chips it makes sense to ditch ATI so that AMD can associate Radeon with the CPUs as well.
 
Or you could look at it another way that someone at amd hq knowing more then us see's how this will all work out in the end and leave us lot hankering for the old days :). I just don't see the ati brand being that big outside of the enthusiast crowd who know a lot more detail then your average buyer ever will and some of us may lament the passing of a name such as ati but in the real world it won't even skip a beat happily embracing another name just as it has done many times over with far more recognisible daily names then ati.
 
Or you could look at it another way that someone at amd hq knowing more then us see's how this will all work out in the end and leave us lot hankering for the old days :). I just don't see the ati brand being that big outside of the enthusiast crowd who know a lot more detail then your average buyer ever will and some of us may lament the passing of a name such as ati but in the real world it won't even skip a beat happily embracing another name just as it has done many times over with far more recognisible daily names then ati.

Yeah, I think AMD is a much more well-known name than ATI. You see them mentioning it in adverts for pc world and currys. I don't recall ever hearing them mention ATI.
 
I have to say that the general public really don't pay much attention to the CPU and GPU's in retail systems, I happen to work for Comet and can say the few things customers tend to look at are the maker (hp, acer, hewlett packard for example), hard drive space and most of all price.

Most of them just want the best thing they can get for their budget and don't really care about whats inside it as long as it will do what they want. A few customers do know a bit about the CPU's but very rarely about the GPU's, if anything they just ask if it will play a certain game and will go with what they can afford.

As said by others only those of us who are in the know will pay attention to this brand switch and we already know who's who so it doesn't matter. As long as they continue to make the decent hardware that they currently are then it doesn't bother me at all. I'm looking forward to the new 6xxx series regardless of its name although I do agree that Radeon is a weird name and could do with something new, if your doing a re-branding why not go the whole hog and change the GPU name and make the AMD red :P
 
I'm not bothered. Names come and go, joe public isn't *that* bothered who manufactures his graphics chip becuase he doesn't even know what a graphics chip is.

Enthusiasts on the other hand are constantly dealing with new names. Look at the way we use code names for years before a product comes to market and then instantly start using the trade name when it finally appears: Conroe, Dothan, Fermi, R580 etc etc. None of us are really that bothered what the name is...

Agree with this.

I don't recall the four horsemen of the apocalypse plaguing the streets when Marathon became Snickers :p
 
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