You guys will be pleased to know that Wilkinson Sword will be releasing a razor that's a better shave than Fusion and cheaper too (at current RSPs).
I'm basing that on feedback from our retail customers, who have shaved with Fusion yet preferred our new product when we gave them an early sample.
They're not out in the UK yet and I can't reveal the exact launch date of it, but it's a fantastic product and has three new features never seen on a wet razor before.
We've not just added a new blade either, we're at the point where the closeness of a wet shave has peaked but all consumers who we survey, think there can always be less irritation.
So this new razor is designed around skincare, whilst maintaining a close shave.