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*****ATI PRICE DROP - ATI 55xx, 56xx, 57xx, 58xx & 59xx NEW PRICES!*****

drunkenmaster said:
Why is this the current thinking, its madness. 280gtx, 15-20% faster than a 4870, 280GTX £350+, 4870 launches at £180, was that appropriately priced compared to Nvidia, no, was it a market share play, partially, was it mainly down to a fair profit based on cost to produce, yup. Was it because they can sell 500k £300 cards, or 5million £200 cards, yup.

THe 5870/5850, on launch, the 4890 was £150 ish(it was back up from its low) the 285GTX was back up at £300, so the 5850, which spanks a 285gtx badly, was priced massively below it.

AMD do not price based on Nvidia prices, or Nvidia performance, they price based on the best ratio of profit to sales they can produce, its really that simple.

6870, £300, 6850, £220-250(depends how cut down it is), new 6770(old 5850) £170-180, new 6670(probably a 5770 with higher gddr5 speeds so less bandwidth limited) £120-135.

With probably a few parts filling the gaps, 6750 around the £150 mark, a 6830 around the 200 mark, a 6650 around the £100 mark, etc, etc.

The only die likely to get bigger is the top end die, the 6770 will be a smaller and cheaper to produce 5850.
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We shall see, but I am asked on a regular basic by ATI and NVIDIA for sales data, what they think pricing should be at etc.

The very fact OcUK has an exclusive XFX 5750 XXX 1GB deal and lower 5770 pricing is all because ATI wanted to price their parts appropiately against NVIDIA parts.

The method you speak off is what they used for the 58xx launch and it was a poor method and was the whole reason why shortly after launch prices jumped a good 20% because ATI increased pricing as they had priced themselves too cheaply compared to NVIDIA.

So where they will go with 6870 pricing is unknown yet but expecting it to be at £300 is very unlikely.

Also 6850 is not due until later, possibly end of November and anything replacing 5770 and 5750 won't be coming until 2011.
 
A spanking is a subjective term obviously but given it's ~10% faster on average and was far cheaper, quieter, cooler and a lot less power draw I think it's justified. It doesn't spank the 285 purely on performance, it does spank it overall though.
 
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straxusii said:
Err no, I paid £190 for a 4870 within 1 week of launch
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Ahh yes must have been thinking about the 4870x2, nice too see them on mm for £120 even after 2 or so years.

Hopefully as soon as pictures of Radeon 6000 series appear and prices/leaked specs, members market will be flooded hopefully with 5870s for £150 ;)
 
HighlandeR said:
So you reckon its gonna be £350-400 for a 6870?

Suddenly Members Market and a 2nd hand 5870 looks tempting !
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Well could be a good guess. ;)

What I do know is 5870 production has now stopped which could mean those run short and the prices start moving up again. :rolleyes:

Which implies to me the first 68xx card to come will be flagship 6870 but I need to look at roadmaps to confirm but if 5870 goes short and these new cards are short then expect the 68xx to be closer to £400 especially if demand on 5870 still remains and their prices creep up, especially with people upgrading to Crossfire.

All I know is OcUK has a total only has like 300pc of 5870 to last 6-8 weeks, so current run-rate at new slightly lower prices show stock running out before then which will undoubtedly mean price increases if we cant secure more stock at low prices.
 
HighlandeR said:
Hopefully as soon as pictures of Radeon 6000 series appear and prices/leaked specs, members market will be flooded hopefully with 5870s for £150 ;)
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i just put one of my 2 5870 Vapor-X's up for auction thisevening while i can still get reasonable funds back for it, (saw a vaporX go for £285 so i listed one of mine straight away :p ) the other will be up for grabs when i take delivery of a 6870 :D
 
Gibbo, when do you think the 6970 will be released ? and is it a good idea that i send back the 5970 i just purchased from you guys for a refund and wait ? bought the card last friday so i dont have long to return it if i choose to. ??? XFX black Edition 5970. £458 ?
 
ViRuS2k said:
Gibbo, when do you think the 6970 will be released ? and is it a good idea that i send back the 5970 i just purchased from you guys for a refund and wait ? bought the card last friday so i dont have long to return it if i choose to. ??? XFX black Edition 5970. £458 ?
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Really not sure, the main focus from AMD is new single GPU cards to begin with so I'd have thought 6970 at a guess could be if it comes February - April time, but this is a guess as I really don't know.
 
thanks gibbo, i will just keep it, could you tell me though do XFX provide warantee for thermal paste replacment of your card or custum coolers ?
 
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