It just makes no sense, Ford appear to have 3 completely seperate operations in 3 continents all making totally different products. Surely there are huge diseconomies of scale here?
We've got Ford Australia churning out the closest Ford I've ever driven to a premium product in the Falcon. Fantastic car, well built, well specified, brilliant 6 and 8 cylinder engines, great gearbox.
Then we've got Ford America who instead of simply using the excellent Falcon as the mid-size Sedan insist on designing a completely new one with a completely different engine and a completely different gearbox, which no doubt sucks, and also various cars like the Mustang with the same sucky gearbox when they've got a perfectly decent gearbox available from the other side of the Pacific. Then they fill them with absolutely godawful cheap build quality. Why? Ford know how to screw a car together pretty well - the Mondeo is not badly built, the Falcon is not badly built heck even the new Fiesta is better than the Mustang. How can they do it so well and so bad at the same time?
Then we've got Ford of Europe who consistently churn out half decent cars with little in the way of complaints, yet crap autoboxes.
WHY?! There is a bit of sharing - Fiesta is worldwide now and the Focus was for a bit until eventually Ford US got bored and made the US Focus a totally different car, but otherwise what a waste of money.
They seem to reinvent the wheel every time for each market.