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6770 full specs

This may be a bit of a rhetorical question but why would AMD increase the price just because the performance is better relative to existing products than expected?

If the production yields are good and their costs haven’t increased then they may want to keep prices low to increase the numbers of parts sold which may well yield a larger overall profit than shifting fewer numbers with a higher individual profit margin.
 
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Greebo said:
You never know it could be priced cheaply just to blow Nvidia out of the water.

Let's remember AMD did it before with the 4870 which forced Nvidia to drop the price of the gtx260 by £70 overnight just to compete again.

It would certainly be interesting if it came out at £160 and almost matched a 5870. I can't see many gtx460/470/480 selling without drastict price slashing by Nvidia.
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They had to go cheap with the 4000 series as they had no mindshare at the time. Look what happened when they had the fastest GPU going with the 5000 series launch. They have no reason to go cheap again with current market conditions.
 
zo1d said:
This may be a bit of a rhetorical question but why would AMD increase the price just because the performance is better relative to existing products than expected?

If the production yields are good and their costs haven’t increased then they may want to keep prices low to increase the numbers of parts sold which may well yield a larger overall profit than shifting fewer numbers with higher individual profit margin.
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Exactly, if the profit margins are still there, they could sell a bucket load and make more profit than if they kept the prices high while selling far less. Only enthusiast spend 200 + on a GPU, 150 is far more appealing to the mainstream users. They should be replacing the HD 5770/ 5830 on their price, and not preformance.

If the 6770 is 200, what would that make the 6870? 400?, in turn making the dual chip just crazy money.
 
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krooton said:
Would they price them that low though, given the top end 5-series still command a decent price?

Was the 5770 not around £30 cheaper than a 4870 at launch and only marginally slower?
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True, but the 4870 was a cheap gen of cards whereas the last gen wasn't so much. The upcoming cards are coming from more expensive cards (5xxx series) so could well end up cheaper, especially if AMD are planning on selling cheap to hurt nvidia. So long as they don't have production issues and can supply demand, I reckon 150, 225, 300 for the 6770, 6850 and 6870.
 
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This time pricing will go by performance, look at Nvidia with fermi, did they match the GPU's they were going up against, no they didn't, initially AMD won't be going cheap this round.
 
Doing a quick research this puts the 6770 at around 470GTX speeds. So i would expect it to come in at £175-£199, No doubt Nvidia will quickly undercut them.

After the 6xxx series comes out i expect the following

460GTX 768Mb = ~£100
460GTX 1Gb = ~£130-£150
470GTX = ~£170 - £200 (depending on where the 6770 comes in)
480GTX = ~ £280 - £300

This is based purely on an educated guess
 
RavenXXX2 said:
This time pricing will go by performance, look at Nvidia with fermi, did they match the GPU's they were going up against, no they didn't, initially AMD won't be going cheap this round.
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I don't see how nvidia's pricing strategy applies to AMD. Nvidia try and squeeze as much money as possible from the buyer. AMD have a track history of going for bulk sales and making profit that way. Plus, Nvidia have no leeway to sell cheap - the ships are too big and yields too small for that, whereas AMD could undercut nvidia, and there have been rumblings they may do just that.
 
Monkey Puzzle said:
I don't see how nvidia's pricing strategy applies to AMD. Nvidia try and squeeze as much money as possible from the buyer. AMD have a track history of going for bulk sales and making profit that way. Plus, Nvidia have no leeway to sell cheap - the ships are too big and yields too small for that, whereas AMD could undercut nvidia, and there have been rumblings they may do just that.
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Where are these rumblings from ?
 
robgmun said:
Doing a quick research this puts the 6770 at around 470GTX speeds. So i would expect it to come in at £175-£199, No doubt Nvidia will quickly undercut them.
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But your basing the price on performance and not what it is meant to be competing with. The 6770 is competing with the GTX460. If performance goes through the roof and slaughters the gtx460then that's just lucky for AMD and an added bonus.

Point is the 6770, 6850, and 6870 are meant to replace the EOL 5770,5850 and 5870 and I;m pretty sure I have seen snippets stating at the same price points.

Just cause a 6770 beats a 5850 and almost matches the 5870 is irrelevant.

If they price the 6770 on it's performance then they won;t have a mid range card to sell which is where the money is made.

If they price them £130/£200/£300 then Nvidia will be in big trouble.
 
Just my initial reaction to seeing the first slide. Makes me think it's bogus as it saying double the performance.

Will look at it more at lunch time :-)
 
Greebo said:
But your basing the price on performance and not what it is meant to be competing with. The 6770 is competing with the GTX460. If performance goes through the roof and slaughters the gtx460then that's just lucky for AMD and an added bonus.

Point is the 6770, 6850, and 6870 are meant to replace the EOL 5770,5850 and 5870 and I;m pretty sure I have seen snippets stating at the same price points.

Just cause a 6770 beats a 5850 and almost matches the 5870 is irrelevant.

If they price the 6770 on it's performance then they won;t have a mid range card to sell which is where the money is made.

If they price them £130/£200/£300 then Nvidia will be in big trouble.
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Fingers crossed you are correct with the pricing :)
 
There's a silver lining to having a lack of funds...means I am forced to wait before I can build a new PC, and can pick one of these newer cards up perhaps :cool:
 
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