What other prices have you seen? £300 is very much in-line with other 120Hz monitor launch prices - and these are units with fixed stands. The AlienWare OptX AW2210 is an exception but also had a launch price of over £400. Thanks for posting the review though. But I find it quite funny -->
"But unlike other gamer dream machines, such as the Dell UltraSharp U2711, this machine is going to be affordable, the reason it's so hotly anticipated."
Well that's like saying "much like other beautiful cars, such as the Bugatti Veyron SS, the new Ford Focus is going to be affordable, the reason it's so hotly anticipated".