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New Reduced Geforce GTX 460 Prices

I really don't understand the negativity here towards Wayne.

We in the uk especially, are being taken for a ride.
Not enough competition, with too many retainers overcharging well over the stated retail price.
What was the last time u saw someone do pricematch on computer parts?


Errrr...welcome to rip off Britain.
 
Skyrocket said:
I really don't understand the negativity here towards Wayne.

We in the uk especially, are being taken for a ride.
Not enough competition, with too many retainers overcharging well over the stated retail price.
What was the last time u saw someone do pricematch on computer parts?


Errrr...welcome to rip off Britain.
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gpu does not necessary follow US MSRP. Currency value and national income/inflation have to be taken into factor to calculate the price of GPU in the UK.

To give you a comparison, a happy meal from McDonald do have noticeable different price range from Thailand to South africa to Poland to UK to US.
 
I think there are two sides to this, the 'it is the way it is' and the 'power to the people side'. I know which I'm on cynic/realist that I am but my arguments are no fun, Wayne I admire your enthusiasm and as I said before, completley agree with your sentiment.

Plus there is no way I am coming back in kind to a post that big!

I think at the end of the day barring semantics we all see eye to eye, we want low prices, mint GPU's and we want em last generation! ;)
 
Retailors basically charge as much as they can get away with in whatever country they are selling in. Truth is Americans are less likely to put up with 'inflated prices' and will not buy something they see as poor value. Almost all of the graphics cards sold in the Us are sold with instore or mail-in rebates, even with both, making them much better value than ours. i wanted to buy a graphics card last week in Florida as it was much cheaper than here, however because our greedy government want there 'cut' even if you buy abroad, i would have to pay 'customs tax' or something which made it not worth my while. In the Us state tax is usually 5-6% or lower and some states have zero %, while here in the good ol UK we have stinking vat going up to 20% WTF!! Sick of it I am( sounded like Yoda there LOL) . Oh and I agree with most of what Big Wayne says, particularly, that ati and Nvidia drip feed cards to maintain high prices especially new launches.:)

Oh and when did you ever see a mail in rebate on a card in the UK. Even the 6850\6870 cards in the USA last week had instore and mail in rebates of up to $50 :eek:
 
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mkfk1 said:
gpu does not necessary follow US MSRP. Currency value and national income/inflation have to be taken into factor to calculate the price of GPU in the UK.

To give you a comparison, a happy meal from McDonald do have noticeable different price range from Thailand to South africa to Poland to UK to US.
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That's nowhere near relevant, both Nvidia and AMD cards aren't produced in the UK (or locally for that matter). The only thing that can vary is a mark-up from either manufacturers or/and retailers.

This thread fails at logic and assumptions though. I don't see how anyone could possibly take it seriously. Agree to pay no more than RRP+VAT with currency rates adjusted weekly - yes. Complain that price differ and expect them to stay at a constant level as they do in the US - hell no.

With that in mind, these are the lowest prices that can be taken into account as reliable:

  • GeForce 460 768MB - $165 (with no tax but shipping only)
  • GeForce 460 1024MB - $200 (as above)
  • GeForce 470 1280MB - $255
  • Radeon 6850 - $180
  • Radeon 6870 - $240

No, really. These are the real prices. Not ones that I just made up based on my assumptions.

You can quickly add up 17.5% VAT and exchange rate estimate to get UK "RRP":

  • GeForce 460 768MB - £120
  • GeForce 460 1024MB - £145
  • GeForce 470 1280MB - £185
  • Radeon 6850 - £130
  • Radeon 6870 - £175

These prices can vary about £5 either way, exchange rates aren't constant, neither are deals with manufacturers/suppliers. They will also be irrelevant soon for two reasons mainly, that is VAT going up by 2.1% next year and possible price drops from either side.

British retailers don't get their deals with Nvidia nor AMD directly. They do it with manufacturers (the ones that are missing in Wayne's picture) or in other words - suppliers. You don't really think that these costs are the same for US and UK supplies, right? There are different costs and market expectations for the US and Europe and that's where different deals come from. I have to agree that some mark-ups are pretty horrible and it's not British e-tailers screwing us around.
 
A wee bit off topic I know but I was basically having a rant about taxation. I got my pay slip and jesus christ between all the taxes I pay, government, local, income, vat, nat ins, and gouging rip off ******* taxes its not worth bloody working!! I'm 53yrs old, have worked since leaving school, retired and got a pension, which this government sees fit to tax again, Aarghhhhhhh!!!!!!!!!!!!:mad::mad::mad: got another job, got a car ******* taxes and insurance and bloody petrol, did I mention petrol in the Usa is $2.79 per gallon. Aaaaaargh!!!!:mad::mad:
 
rolypolyman said:
A wee bit off topic I know but I was basically having a rant about taxation. I got my pay slip and jesus christ between all the taxes I pay, government, local, income, vat, nat ins, and gouging rip off ******* taxes its not worth bloody working!! I'm 53yrs old, have worked since leaving school, retired and got a pension, which this government sees fit to tax again, Aarghhhhhhh!!!!!!!!!!!!:mad::mad::mad: got another job, got a car ******* taxes and insurance and bloody petrol, did I mention petrol in the Usa is $2.79 per gallon. Aaaaaargh!!!!:mad::mad:
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I am on the dole it sucks :D Ps excellent reading Big Wayne ;)
 
You a bit late, this happened about 2 weeks ago and has already been in effect in OcUK's pricing for some while now. :)

Also you state 470 is not a good seller, your so far off the mark its untrue, the GTX 470 is our second best selling GPU, only beaten by the GTX 460 and were shifting huge volumes on a weekly basis.

Also you mention the OcUK GTX 460 not selling due to poor demand, thats wrong. The GTX has huge demand. The OcUK 460 does not however because the majority of our customers would rather buy a branded product where they know exactly what they are getting.

Our customer base tend to go for the more exotic stuff, so when confronted with a very well priced offer on a card that is unknown they still spend the extra.

Cards like the MSI 460's and Gigabyte 460's we can't keep on the shelfs, they sell that quick, even though their pricing is way above the pricing you seem to think they should be at.

Your pricing is right in a perfect world, your forgetting all the other factors that come in too play.
 
RavenXXX2 said:
470 a cracking card at OCUK prices, I'm not surprised it's a top seller.
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Well we did over 600 of them in October, supposedly its a poor seller with little demand. :o

needless to say I shall leave it too your own imagination on how many GTX 460's were shipped out the door. :D
 
Gibbo said:
Well we did over 600 of them in October, supposedly its a poor seller with little demand. :o

needless to say I shall leave it too your own imagination on how many GTX 460's were shipped out the door. :D
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Well there's 1 more 460 cos I've just ordered one. :p

Come on then, give us a clue.... remember everyone, PC gaming is dying ;)
 
Interesting post. Correct me if I'm wrong, but prices have nose-dived since last year? And thank God it seems set to continue :)

The prices of these products have been all over the place in the last 10 years. I've found that prices are very high when

a) One company is selling significantly superior products (or the other doesn't have a capable line-up).

b) Shortage or low yields of parts

What I'd really wish for, would be for developers to agree and use the standard API calls, and not have this crazy situation with drivers.
 
Gibbo said:
Your pricing is right in a perfect world, your forgetting all the other factors that come in too play.
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Like shipping, duty, exchange rates, staff costs & all the other costs associated with running a business etc etc.

I guess if anyone is truly concerned with the prices one pays in the UK then they are perfectly free to buy it in the US, ship it over and pay the associated shipping/tax costs with doing so. Heck they will even save on all the costs related to running a business.
 
rolypolyman said:
i wanted to buy a graphics card last week in Florida as it was much cheaper than here, however because our greedy government want there 'cut' even if you buy abroad, i would have to pay 'customs tax' or something which made it not worth my while. In the Us state tax is usually 5-6% or lower and some states have zero %, while here in the good ol UK we have stinking vat going up to 20% WTF!!
Click to expand...

You were going to declare it and pay VAT on it? :confused:
 
The whole idea of import duty is to stop everyone just ordering in their own rather than using a UK company, so look liked it worked.
 
Prices have been mental today, the Hawk and Talon Attack were both £199 at one point, now they're both £179.99 (good price for the Talon Attack!)
 


Price Reduction In Last 24 Hours . . .
sweetspot.gif



More GTX 460's Falling Into The "SweetSpot"
 
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